Aspers, Caesars, Genting, Playtech and the Rank Group join the UK’s Senet Group responsible gambling organisation.
The Senet Group, the UK responsible gambling organisation, has welcomed five of the country’s largest casino and gaming companies as new members.
Aspers, Caesars, Genting, Playtech and the Rank Group have all taken their place in the group, joining existing funding partners including GVC (Ladbrokes Coral), William Hill, Paddy Power Betfair, SkyBet and Scotbet.
The new members will sit on the groups quarterly CEO forum, advising the Senet Board and Gillian Wilmot, its independent Chairman.
Since being established in 2014, the Senet Group has promoted responsible gambling standards and socially responsible gambling marketing in the UK. The group is behind the well-known “When the fun stops, stop” tagline, and it also runs the UK high street bookmakers self-exclusion scheme MOSES.
Discussing the new members, Chief Executive of the Senet Group, Sarah Hanratty, said:
“With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work.
“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling.”
While on behalf of the new funding partners, CEO Rank Group plc, John O’Reilly, added:
“This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses.
“The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work.”
AYO.NEWS says:
With the recent crackdowns by the UK’s Gambling Commission (UKGC) and Advertising Standards Agency (ASA), and the signalling of more to come, the major industry players are obviously keen to be seen to be taking a proactive approach. Whether this will be enough to head off any further tightening of the screws is, however, highly doubtful given the apparent ideological anti-gambling zeal so far displayed by UK authorities.
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