Greentube, the NOVOMATIC Interactive division, announces entry into Colombian market with licensed operator Wplay.

Greentube, the NOVOMATIC Interactive division, has announced its entry into the Colombian market with licensed operator Wplay.

The partnership marks the arrival of Greentube in the Americas and means that, following a successful integration via the Greentube platform, a premium selection of its slot, video bingo and table games is now available through Wplay in the Colombian market.

Commenting on the news Wplay CEO, Julio Cesar Tamayo Betancur, said:

“Our main goal is to give a unique experience to our users. Our deal with Greentube is a very significant one, as we are sure that with their comprehensive casino games portfolio, we will be able to not only create this unique experience for many players, but also expand our local market.”

While Greentube CFO/CGO, Michael Bauer, added:

“The online expansion into Colombia is another important step for us as it is the first market we have targeted in the Americas. We already know that our games are popular based on NOVOMATIC’s success in the land-based market and our goal is to replicate that success online. Wplay is one of the key players in the market and we are excited about this impressive cooperation.

“Additionally, Greentube’s expansion into the Americas will continue to increase as we are in discussions with regulators and operators in New Jersey and Mexico. Furthermore, we will closely monitor developments in Argentina, Peru and other South American markets that are about to regulate, to identify any additional opportunities to expand our business there. We plan to consistently strengthen our focus on regulated markets in LatAm and the US moving forward.”

AYO.NEWS says:

The Latin American market is one of the most promising in the industry, with Colombia leading the way. Just last week AYO.NEWS reported that 1X2 Network, the UK-based virtual football and gambling game supplier, had entered a partnership with Join Games to extend its reach in Colombia (read more).

Malta-based games provider Hacksaw Gaming announces portfolio of scratch cards will be available on LeoVegas.com.

Malta-based games provider Hacksaw Gaming has announced their portfolio of scratch cards will be available on LeoVegas.com in selected markets.

The partnership has been enabled through the Relax Gaming platform and will see LeoVegas include all Hacksaw’s content in their growing instant win category. The move will make LeoVegas the first operator with Hacksaw content, as games are rolled out over the coming four weeks.

Commenting on the news Chief Operations Officer at Hacksaw Gaming, Marcus Cordes, said:

“Launching our portfolio on a leading brand such as LeoVegas.com, just proves how much potential Hacksaw Gaming has. We look forward to working closely with LeoVegas and becoming a valuable part of the company’s portfolio moving forward as we release some very exciting content. We strongly believe that there is huge growth ahead of us and are excited to release more titles with such an acclaimed and recognised partner.”

While Head of Casino at LeoVegas, James Ford, added:

“We are delighted to be the first operator to offer content from such a young and ambitious game studio. Launching Hacksaw Gaming’s mobile first scratch card portfolio, is an important step for LeoVegas as we continue to diversify the content we offer to our players.  With a strong focus on mobile, we believe Hacksaw content has something that our players are sure to enjoy.”

AYO.NEWS says:

As a new games provider, this marks an important moment for Hacksaw Gaming, and could go on to prove their partnership with Relax Gaming was a smart move. We’re sure we’ll be hearing more about Hacksaw in the coming months.

Stockholm-listed sportsbook supplier Kambi extends contract with Bulgaria’s National Lottery JSC to cover international expansion into Moldova.

Kambi, the Stockholm-listed sportsbook supplier, has extended its contract terms with Bulgaria’s National Lottery JSC to cover the supply of both online and retail sportsbook to the Moldovan National Lottery.

Under the new deal Kambi will continue to provide its multi-channel sportsbook and managed services to the National Lottery JSC’s 7777.bg brand in Bulgaria, and power the company’s international sports betting expansion, including the operator’s planned entry into Moldova this summer.

Moldova’s Public Property Agency has selected National Lottery JSC, a member of the World Lottery Association, to run both its national lottery product and a new online and retail sportsbook as part of a public-private partnership.

Though Moldova currently prohibits sports betting, towards the end of 2016 legislation was passed setting the stage for legal sports betting under a monopoly framework, and the public-private partnership will give the Bulgarian company the right to operate in Moldova for fifteen years.

Since launching in early 2018, the Kambi powered sportsbook has helped propel the 7777.bg brand to one of the top three online sportsbooks in Bulgaria.

Commenting on the deal CEO of Kambi, Kristian Nylén, said:

“Kambi’s track record of springboarding partners to the next level of their sportsbook journey is unrivalled, and in National Lottery JSC we have yet another example of how operators can grow using our Sportsbook.

“For the 7777.bg brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi Sportsbook, as well as the National Lottery’s marketing expertise.

“I’m delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”

While Managing Partner of National Lottery JSC, Milen Ganev, added:

“When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time.

“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. We therefore decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”