SCCG Management and Activate Entertainment announce partnership to provide ‘one-stop shop’ for casino esports services.

SCCG Management and Activate Entertainment today announced a partnership to launch a one stop shop aimed at servicing all esports needs of casino properties across the United States.

The companies are pitching their service as a “credible pathway into the esports market” for casino entertainment companies. Esports services offered include:

• 360 turnkey event management
• Livestream production
• Tournament operation
• Custom Activation Creation
• Media & Promotions

Activate Entertainment have a successful track record working with major clients like Caesars Entertainment, Alienware, World Series of Poker and Dell, while SCCG Management is engaged with clients including Gameworks and has signed a group of casino partners to be announced in the coming weeks.

Regarding the rationale of the partnership, Activate’s Chris Iaquinta commented:

“With esports still at a nascent stage, I believe casino companies require a “one stop shop” to meet their varied and evolving business objectives.”

While SCCG Management’s Stephen Crystal added:

“No two casino properties have the same needs, so we are excited to partner with Activate Entertainment to provide a ‘One Stop Shop’ with customization features, to satisfy what the casino market is looking for right now.”

The partnership is putting itself forward as a bridge for casino companies and non-endemic sponsors to get into esports.

AYO.NEWS says:

One of the reasons we launched AYO.NEWS in the first place was because we saw how the casino and betting industries were going to be intrinsically linked with the esports and blockchain ecospheres (despite the fact that many, in the igaming industry especially, still seem unable to comprehend this).  

SCCG and Activate are clearly on the same wavelength, and with both esports and gambling both looking forward to massive growth in the United States over coming years, it seems their timing is perfect.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.