Sports betting software company Betgenius has appointed Bill Anderson as its Vice President for the Americas.

Anderson is joining Betgenius from Stats Perform, where he was in charge of the US betting business for Perform Media, and will help the drive the company’s expansion in the US and Latin American markets.

Prior to his time with Stats Perform Anderson also held senior commercial positions at GAN and TrafficGeneration.

Commenting on his new appointment Anderson said:

“I couldn’t be more excited about joining Betgenius at this vibrant time in its global growth. As regulation rapidly evolves and markets mature throughout the Americas, our premium quality and highly customizable sportsbook management and best-in-class live wagering services will become increasingly desirable for ambitious operators.”

While Global Sales Director at Betgenius, Eric Stevens, added:

“Bill is an accomplished gaming executive with a deep understanding of the betting and media ecosystems in the Americas. We continue to invest in new products and services to meet the demands of operators throughout the region, including our renowned live wagering services powered by fast and reliable data, and Bill’s expertise will be invaluable in shaping and deploying this ambitious growth strategy.”

Major sports betting data service Betradar and cryptocurrency casino Stake.com have announced a 2-year partnership to launch a Stake sportsbook.

According to the company, in less than 3 years of operations Stake.com (Medium Rare N.V,) has racked up more than 11 billion bets on its platform while the group as a whole, including the Primedice brand, has seen more than 50 billion bets. To put this in perspective, some of the world’s best-known sportsbooks are still below 500K bets per year.

Stake now plans to replicate their success in the casino vertical with a new sportsbook product, hence the partnership with Betradar’s MTS team.

For Betradar, part of the Sportradar group, which boasts exclusive deals with organisations like FIFA, NBA, NFL and NHL, the agreement marks a serious entry into the cryptocurrency sphere.

Discussing the news Eddie Miroslav, owner of the Stake platform, said:

“With a look and feel that is exclusive to our platform, we are confident that our partnership with a data supplier of this calibre is going to fit the needs and wants of our substantial player base.

‘We are aware of an already strong sport interest and knowledge within our community; we knew spending several months working on this new site feature was going to be profitable for us.’

AYO.NEWS says:

As we rapidly approach 2020 it seems that cryptocurrency is finally going mainstream in the casino and sports betting world. Only yesterday AYO.NEWS reported that GoodGaming has announced a new CasinoCoin-powered online casino (read more), and we are aware of another major crypto casino project set to launch in the new year.

Staying with Betradar, at the end of October we reported that Videoslots, the online casino operator, has entered an agreement with its Trading Services (MTS) division, ahead of its 2020 sportsbook launch (read more).

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

Poland’s biggest betting operator, STS, has partnered with iGaming conversion specialist Enteractive.

STS, which also operates in several other European markets, will use Enteractive’s ‘plug-and-play’ (Re)Activation Cloud® platform to improve player retention rates.

Discussing the partnership STS CEO, Mateusz Juroszek, explained:

“We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.

“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”

While Enteractive Founder and CEO, Mikael Hansson, added:

“We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.

“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.”

STS: dominating the Polish market

STS Gaming Group boasts an extensive product portfolio including bookmakers, virtual sports, casino, live casino and esports betting. Recently the brand appointed legendary goalkeeper Peter Schmeichel and ski jumper Martin Schmitt as brand ambassadors, powering its “Bet with the leaders” campaign.

The operator currently enjoys a 47% share of the Polish bookmaking market and is the main sponsor of Poland’s national football team, in addition to many other major clubs in the country. In the space of just six years STS has increased its revenue tenfold and is now aiming for international expansion.

Enteractive: combining technology with the human touch

Enteractive says its (Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty.

Interestingly, the Enteractive approach is centred on combining technology with real human interaction – in contrast to the increasing reliance on gamification and automation. The company says this has resulted in a boost to bottom-line P&L and long-term brand loyalty.

The (Re)Activation Cloud® platform plugs directly into clients’ existing CRM systems through seamless API integration, providing real-time, end-to-end transparency. Importantly, all activation methods used are both GDPR and G4 compliant, and data security is maintained at all times.

AYO.NEWS says:

Enteractive’s human-centric approach is refreshingly novel in a world increasingly dominated by automation and AI-based chatbots. While technology obviously has a huge part to play in keeping customers engaged, many would argue that many companies are now over-reliant on it for nuanced tasks like customer service and reactivation – something seemingly reinforced by Enteractive’s reported success.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.