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BTOBET & ILOTTO TARGET EMERGING MARKETS WITH LIGHTWEIGHT SOLUTION

iGaming

BTOBET & ILOTTO TARGET EMERGING MARKETS WITH LIGHTWEIGHT SOLUTION

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Online gaming platform provider BtoBet has partnered with iLotto Solutions to launch a new lottery solution.

According to the company, flexibility, customisability and scalability have driven the development of the newly integrated lottery solution, which is able to integrate across retail, internet and mobile channels.

Despite the player-centric approach, the solution is said to allow licensees to take total control of their acquisition, conversion, retention and reactivation strategies, and simplifies management of multiple frontends.

CEO of BtoBet, Alessandro Fried, explained:

“The lottery solution is also very strong in terms of emerging markets, featuring not only a lightweight API, but also allowing operators to maximise on the opportunity of opening the international lottery scene to these emerging realities through fractions bets, which allow players to place more cost-effective bets specifically tailored for them by buying a fraction of a ticket,”

AYO.NEWS says:

BtoBet seems to be leading the way in terms of providing lightweight but attractive solutions for emerging markets like Africa, where although smartphone ownership and mobile internet access is rapidly growing, infrastructure still doesn’t have the capacity of developed nations.

Just a week ago, we reported that STM Gaming, BtoBet’s Certified Partner for Africa, had announced a cross-channel partnership with Nigeria-based operator RedsonBet (read more).

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

With several years experience in the igaming and sports betting industries in Malta under his belt, over the last few years Oliver has developed a passion for blockchain and an interest in esports. He’s also a published novelist and has a background in art and photography.


iGaming

LIVE GAMES PROVIDER TVBET PARTNERS WITH DIGITAIN

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Image credit: TVBET

Live games provider TVBET has announced a partnership with sportsbook and casino provider Digitain.

Digitain customers will now be able to integrated all eleven of TVBET’s streamed products, inlucing Poker, Keno, Backgammon, 1Bet, WheelbBet and other games.

Commenting on the partnership CEO of TBVET, Peter Korpusenko, said:

“Due to the current situation – non-sports gaming products are delivering remarkable performances – and therefore TVBET are making every effort to provide their products globally to first-class operators, such as Digitain. We at TVBET are thrilled to start working with the Digitain team to ensure that their customers receive the best possible streaming products.”

 

While Head of External Communication for Digitain, Samvel Mkrtumyan, added:

“Thanks to their great skill and experience in producing specialized live gaming products, more and more market participants are choosing TVBET. We are delighted to be able to offer our clients TVBET’s high-quality, highly entertaining products at these challenging times. The quality of their streaming and also the flexibility of their promotional engine make this a great opportunity for our clients and their customers.”

 

Launched in 2016, TVBET now delivers live streaming products to more than 130 partners around the world, and its gaming platform is GLI-certified, ensuring full randomness and transparency. 

Staying with Digitain, last the company announced it was sponsoring the upcoming SiGMA Asia and SiGMA Deeptech virtual conferences. 

 

 

All original content featured on this site is © Pentagon Digital Limited, 2020

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iGaming

RED TIGER INCREASES SPANISH PAWPRINT WITH 888CASINO.ES

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Red Tiger slots have gone live with 888casino.es in the Spanish market. 

A wide range of titles from the NetEnt-owned provider have gone live with the operator, including Mystery Reels, Dragon’s Fire MegaWays and Pirates’ Plenty – Battle for Gold, with more set to follow shortly. 

The partnership also gives 888casino.es access to Red Tiger’s local Daily Jackpots. 

Commenting on the news Commercial Director at Red Tiger, Chris Looney, said:

“We’re thrilled to launch with 888casino.es, a hugely popular online casino with an impressive track-record and extensive player reach.

“Spain is a dynamic territory with exciting commercial prospects, and this move continues our ambition of being the leading supplier in every regulated market.”

 

While SVP Head of B2C at 888, Guy Cohen, added:

“We are focused on offering our customers a wide portfolio of games to ensure we are giving the best and most entertaining experience.

“We are delighted to have Red Tiger games on our platform and are excited to offer our Spanish customers their titles.”

 

Staying with Red Tiger, last month we reported the brand had partnered with Malta-based EnergyCasino, while in March, parent company NetEnt had announced redundancies in Sweden and Malta as it accelerated synergies with Red Tiger. 

 

All original content featured on this site is © Pentagon Digital Limited, 2020

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iGaming

SCIENTIFIC GAMES BOOTS FANTASY OFFERING WITH FSI INTEGRATION

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UK and Greece-based FSI (Fantasy Sports Interactive) has announced a strategic partnership with Scientific Games.

The deal will see FSI provide its original Fantasy Sportsbook offerings to Scientific Games’ global customer network, through the integration of FSI’s proprietary software into its OpenMarket™ sports content offering. 

FSI will be providing its platform of Fantasy Sportsbook solutions and original Fantasy Sports/Daily Fantasy Sports products, to be integrated and distributed as a whole, or as separate standalone solutions, depending on operators’ needs. 

FSI says its Fantasy Suit and products will serve as a diverse skill gaming and betting addition to Scientific Games’ multi-faceted iGaming portfolio, complete with cross-selling, user-engagement and acquisition tools, plus unique fantasy betting markets that will elevate standard sportsbooks. 

All of FSI’s offerings are based on its native fantasy scoring system and exclusive fantasy odds feed, which will also be distributed separately to Scientific Games for further use. The Sportsbook suit, Fixed-Odds-Fantasy, is the first Fantasy Sportsbook featuring fantasy odds feed generated by an original AI-based fantasy odds generation algorithm. 

Discussing the partnership Fantasy Sports Interactive CEO, Dennis Tsalikis, said:

“We are proud and excited to enter a partnership with the world’s leading digital gaming supplier. We look forward to working closely together to reach a global, quality audience with FSI’s exclusive, engaging products, and we are certain this will be a fruitful collaboration that will yield positive results for both companies and the iGaming industry as a whole.”

 

While SVP Sportsbook, Digital for Scientific Games, Keith O’Loughlin, added:

“Partnering with Fantasy Sports Interactive is an important move as we continue to bolster our content offering with OpenMarket™. Sportsbooks can now seamlessly expand their portfolio with FSI’s innovative range of fantasy sports products through OpenMarket, with the sports betting content aggregation platform providing quick access to such exciting content.”

 

 

AYO.NEWS says:

After years of being a predominantly North American phenomenon, fantasy sports finally seems to be gaining traction in other markets, notably Europe, and could be a key tool in helping re-engage customers with sports betting in the post-COVID-19 era. 

Staying with Scientific Games, a couple of weeks ago the company announced the appointment of Michael Eklund as its new CFO. 

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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iGaming

WORLDMATCH PARTNERS WITH SLOTS PLUS IN ITALIAN MARKET

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Milan-based slot game developer WorldMatch has signed an agreement with Signorbet.it, the online brand of Slots Plus Srl. 

Signorbet will be launching the first tranche of 40 online slots from WorldMatch in mid-June. 

Commenting on the partnership CEO of WorldMatch, Andrea Boratto, said:

“We are pleased with this new milestone and we look forward to the important collaboration with Signorbet that will allow us to reach new players.”

 

While Domenico Distante from Signorbet added:

“WorldMatch is the right partner to add quality and assortment to our online casino offer, and even at such a difficult period for the entire industry, we are always looking for new partnerships to invest in the future of our brand.”

 

Founded in 2000, WorldMatch develops slots, roulette games, table games, and video poker. Its catalgoue includes games like Goodluck Hot Pot, Alien Domination, Magic Moon Palace, and Big Grizzly.

 

All original content featured on this site is © Pentagon Digital Limited, 2020

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iGaming

ENTERACTIVE LAUNCHES LOCALISED (RE)ACTIVATION CLOUD™ IN JAPAN

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Image credit: Enteractive

Malta-based player reactivation and retention specialist Enteractive has launched its (Re)Activation Cloud plug-and-play solution in Japan.

The company says its entry into the burgeoning Asian market will enable Japanese brands to benefit from its personalised approach to player engagement, which is especially important in cultures like Japan, where great customer service is rewarded with brand loyalty, but there is little tolerance for failure. 

Designed to reactivate dormant and lapsed accounts, the company says its solution is driven by human interaction and personalised conversations on behalf of a brand, which brings empathy and a human touch to standard automated services.  

Discussing the launch country manager, Alex Nilsson, said:

“Following months of preparation, our Japan team is up and running with native language customer engagement and a deep understanding of local cultural narratives.

“Japan is different to any other market in which we operate, so we’re extremely proud of the way our diverse talent pool has quickly surmounted any challenges to such a defined local approach.”

 

While Enteractive founder and CEO, Mikael Hansson, added:

“We’re incredibly excited to launch in this new and fast-growing market. Japan offers so many opportunities for iGaming operators in 2020 and beyond, and now Enteractive is there to help them navigate uncharted waters with their most important assets – the players.

“Caring for our clients’ players is baked into our DNA at Enteractive, so our courteous approach is ideally suited for Japan’s cultural landscape. I believe this could become one of our biggest markets in terms of sales and net revenue within a couple of years.”

 

Enteractive is already well-established in European markets, with major clients including Betsson, GiG, and Kindred reporting its solution has increased conversion and retention, boosting player deposits and engagement. 

(Re)Activation Cloud is both GDPR and G4 compliant and features bespoke systems built for operator compliance and player protection. 

 

AYO.NEWS says:

From the types of games to style of customer service, the Japanese market demands a very different approach to Europe, so it’s critical to develop a local solution – and Enteractive seems to have done exactly that, so we’re sure it will be of value to operators looking to establish themselves in what can be a very lucrative market.  

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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Blockchain & AI

DIGITAIN SPONSORS SiGMA ASIA & SiGMA DEEPTECH VIRTUAL CONFERENCES

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Image credit: Digitain

Online casino platform provider Digitain is sponsoring this year’s SiGMA Asia and SiGMA DeepTech virtual online conferences, taking place from 8-10 June. 

SiGMA Asia 2020 will explore a wide range of topics relating to Asia, including new market opportunities and product strategies for the COVID-19 era and beyond. 

SiGMA DeepTech 2020 will focus on important technology issues facing the industry as it evolves, including; Big Data, Artificial Intelligence, Game Design, and User Experience. 

Over three days, virtual conference visitors will be able to learn from the shared experiences of more than 80 industry thought leaders, including Digitain’s Director of Product Management, Martin Clarke. 

Clarke will be part of the panel discussing the impact of esports on the industry during the current challenging times. He will also feature in a conference video presentation covering the trends, challenges and future of User Experience. 

Discussing the upcoming virtual conferences, Clarke said:

“We, at Digitain, as event Silver Sponsors, are very pleased to be able to support and take part in this innovative virtual conference, and to collaborate with such a great panel of industry leaders.

“We will have an opportunity to showcase our products to a wide, international audience and to discuss how we have reacted positively and pro-actively to the crisis by introducting new profitable revenue streams for our partners to our product portfolio.”

 

AYO.NEWS says:

It’s certainly been a challenging few months for the online gambling industry, so it will be fascinating to hear what the movers and shakers are seeing for the future, as we look ahead to the post-pandemic world. 

Staying with Digitain, earlier this week we reported the company had appointed industry veteran Peter Nolan as its new Strategic Consultant. 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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