London-based video virtual sports specialist Highlight Games Limited has entered an agreement with operator Parimatch.

The deal will see Highlight supply its virtual sports content to Cyprus-based Parimatch for use across retail, online and mobile channels in regulated East European markets.

Multiple versions of its premium SOCCERBET football games, featuring teams from global football leagues, in both single match and league formats, will be included, as will access to other Highlight Games content as it becomes available.

Commenting on the deal CEO of Highlight Games, Tim Green, said:

“I’m pleased to announce Highlight Games’ partnership with Parimatch, which will bring its flagship SOCCERBET product to more players across Europe.  Featuring highlights of the best plays from top football leagues, SOCCERBET is unlike any other product on the market, and Highlight Games is delighted to be introducing this transformational game to the virtual sports space.

“SOCCERBET’s Serie A iteration has been an instant success story in the Italian market, with performance being so strong that all major operators are taking the game, and we look forward to replicating this momentum in additional territories with new and existing products.”

While Head of Gambling Products at Parimatch, Eugene Saveliev, added:

“Parimatch has been impressed by SOCCERBET’s stellar performance in the Italian virtual sports market, and looks forward to launching the English football version across its retail, online and on mobile channels, with much more to follow.  As a business, Parimatch is committed to providing its customers with the most compelling and engaging content available and Highlight Games’ products certainly fulfil that brief.”

Staying with Parimatch, within the last few months AYO.NEWS has reported that both undisputed heavyweight champion and “baddest man on the planet” Mike Tyson (read more) and hugely popular Tanzanian singer Diamond Platnumz (read more) have become brand ambassadors.