NHL team Vegas Golden Knights have partnered with London-based multi-national gaming company IGT.

The multi-year agreement will see IGT branding featured across Vegas Golden Knights web and social media platforms, and the gaming company will also be promoted outside T-Mobile Arena and inside Toshiba Plaza before Vegas Golden Knights home games.

Apparently, IGT will also be featured during various in-game elements, such as the “Make Noise” promo and “Jackpot Bonanza” game during intermissions.

Commenting on the partnership Vegas Golden Knights President, Kerry Bubolz, said:

“We are thrilled to be Official Partners with IGT. IGT will bring a globally known presence to our digital network, as well as game days around T-Mobile Arena which will enhance our overall fan experience.”

AYO.NEWS says:

This seems like a natural partnership IGT, considering one of its operational headquarters is located in Las Vegas, and there are no doubt many Vegas Golden Knights fans among its staff.

The deal again demonstrates how the major American sports teams and leagues are enthusiastically embracing gaming and betting partnerships. Interestingly, its another UK-based gambling firm, in the form of William Hill, which is the NHL’s Official Sports Betting Partner (read more).

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.