Southeast Asian esports organisation EVOS Esports has teamed up with e-commerce platform Lazada Indonesia – the local branch of Lazada Group.
The one-year partnership will see Lazada support EVOS Esport’s activities, including tournaments and other events, and is part of the company’s efforts to boost mobile gaming and esports in Indonesia.
Kicking off the partnership, last week EVOS soft launched its official store on the Lazada Indonesia platform, holding a flash sale of official merchandise.
In June, EVOS Esports will be running an open talent audition, making around 250 tickets for the Mobile Legends audition and 250 tickets for the Free Fire audition available for sale on the Lazada platform.
Discussing the partnership Co-founder and Chief Business Officer of EVOS Esports, Hartman Harris, said:
“We are thrilled on the collaboration with Lazada Indonesia. EVOS Esports is the leading esports organisation that connects esports players, influencers and fans across Southeast Asia.
“With a total following of over 65M YouTube subscribers and 50M Instagram followers and over 350M views per month, EVOS Esports has always been interested in growing the esports eco-system and we are delighted in creating immersive experiences for the esports community together with Lazada Indonesia.”
While Chief Marketing Officer at Lazada Indonesia, Monkia Rudijono, added:
“We are very excited about the collaboration with EVOS Esports. As a company that adapts the sophistication of Alibaba’s technology, Lazada is committed to continue in accelerating the progress of the technology-based creative economy and encouraging the talents of every individual, especially the younger generation, so that they can grow in one of the sectors that is growing rapidly, mobile gaming and esports.”
Founded in 2017, Jakarta-based EVOS Esports now manages 50 gaming influencers and works with more than 300 esports talents across the Southeast Asia region.
In 2019 EVOS Esports secured more than €8 million in funding in the course of several rounds. Investors included Insignia Ventures Partners, several Indonesian angel investors, and top-level management from a leading Chinese ecommerce company.
AYO.NEWS says:
With a population of nearly 270 million people and an estimated 52 million mobile gamers (according to Newzoo), the potential for gaming and esports in Indonesia is huge, so its no surprise to see Lazada keen to associate itself with the sector. From EVOS Esports’ point-of-view, with merchandising becoming increasingly important to esports organisations’ revenue generation, such a partnership makes a lot of sense.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
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