EveryMatrix has partnered with AsianLogic to power two of its sports betting brands; Dafabet and Nextbet.

The brands will use EveryMatrix’s agent system, employing the PartnerMatrix solution to acquire offline players and expand their customer base.

According to EveryMatrix Group, PartnerMatrix’s agent system enables bookmakers and casino operators to create easy-to-manage agent networks worldwide, allowing the creation of multi-level structures that can be adjusted according to the operators’ needs. AsianLogic will retain control over incoming bets, while managing the network by using real-time risk data.

Commenting on the development AsianLogic Marketing Director, Nikos Diakoumopoulos, said:

“We are delighted to be working together with EveryMatrix, a company with great expertise in the industry. We are confident that our partnership together will be a greatly successful one.”

While PartnerMatrix CEO, Levon Nikoghosyan, added:

“AsianLogic is one of the largest private operators in Asia and is highly respected within the industry. Signing with AsianLogic to cater for two of their biggest brands, Dafabet and Nextbet, is an important win for our team and we are proud to see large operators entrusting our software and the management of their valuable agent networks.

“With the PartnerMatrix Agents System, our clients can create an easy-to-manage agent network with little efforts and resources. Sportsbook and casino operators worldwide can assign agents to promote their business while keeping complete transparency and control over incoming bets.”

The company says PartnerMatrix is now used by more than 80 operators to reach over 33,000 affiliates and 7 million players.

In September, AYO.NEWS reported that EveryMatrix had announced it was abandoning its UK B2C white label business, say it had been “irreparably damaged” when the UKGC suspended its license (read more).