Esports & Video Games
LEXUS SUPPORTS 4TH ANNUAL ESPORTS AWARDS SHOW AT ARLINGTON, TEXAS
The Esports Awards has partnered with luxury car brand Lexus for its fourth annual event, at Esports Stadium Arlington, Texas, on 16th November.
Lexus will supply three luxury cars for the event and several esports celebrities will be participating in “content pieces” featuring the vehicles.
Commenting on the partnership CEO and Co-founder of Esports Awards, Tom Mercey, said: “It’s an honour to be able to host Lexus and three of its supercars at this year’s ceremony. With the Esports Awards now in its fourth year, it’s great to be able to work with a prestigious brand who is committed to driving the esports ecosystem forward.”
While Marketing Vice President at Lexus, Lisa Materazzo, added: “At Lexus, we are excited to make an entrance into esports with an event which shares the same attention to creating unique personal experiences. The LC 500 luxury performance coupe featured in the Black Panther movie, Men in Black International inspired Lexus RC F coupe, and GS F 10th Anniversary will provide the perfect backdrop for the black-tie celebration.”
The Esports Awards also has commercial partnerships in place with the Esports Stadium Arlington, Blinkfire Analytics, eBeatz, EsportsGear, Maikai Copenhagen, Movember, Red Bull, Secretlab, Sizzle Creative, The Koyo Store and VIPgift.
AYO.NEWS says:
Its good to see Lexus join other major automotive brands in supporting esports, though without knowing more details about the “content pieces” featuring esports celebrities and the vehicles, its tough to predict how effective the activations will be.
One thing is for sure though, the fact that luxury car brands like Lexus, Mercedes-Benz, Audi, and BMW are increasingly interested in being associated with esports, shows that there is some serious spending power in the market!
