Poland’s biggest betting operator, STS, has partnered with iGaming conversion specialist Enteractive.
STS, which also operates in several other European markets, will use Enteractive’s ‘plug-and-play’ (Re)Activation Cloud® platform to improve player retention rates.
Discussing the partnership STS CEO, Mateusz Juroszek, explained:
“We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.
“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”
While Enteractive Founder and CEO, Mikael Hansson, added:
“We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.
“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.”
STS: dominating the Polish market
STS Gaming Group boasts an extensive product portfolio including bookmakers, virtual sports, casino, live casino and esports betting. Recently the brand appointed legendary goalkeeper Peter Schmeichel and ski jumper Martin Schmitt as brand ambassadors, powering its “Bet with the leaders” campaign.
The operator currently enjoys a 47% share of the Polish bookmaking market and is the main sponsor of Poland’s national football team, in addition to many other major clubs in the country. In the space of just six years STS has increased its revenue tenfold and is now aiming for international expansion.
Enteractive: combining technology with the human touch
Enteractive says its (Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty.
Interestingly, the Enteractive approach is centred on combining technology with real human interaction – in contrast to the increasing reliance on gamification and automation. The company says this has resulted in a boost to bottom-line P&L and long-term brand loyalty.
The (Re)Activation Cloud® platform plugs directly into clients’ existing CRM systems through seamless API integration, providing real-time, end-to-end transparency. Importantly, all activation methods used are both GDPR and G4 compliant, and data security is maintained at all times.
AYO.NEWS says:
Enteractive’s human-centric approach is refreshingly novel in a world increasingly dominated by automation and AI-based chatbots. While technology obviously has a huge part to play in keeping customers engaged, many would argue that many companies are now over-reliant on it for nuanced tasks like customer service and reactivation – something seemingly reinforced by Enteractive’s reported success.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.