Malta-based Kindred Group is the first commercial community partner of the European Football Development Network (EFDN).

A network of more than 85 European professional clubs, leagues and FA’s that are committed to their communities and social responsibilities, EFDN aims to promote the power of football as a tool for social development.

The new partnership with Kindred follows the gambling group’s previous sponsorship of EDFN’s “Active Fans” program in spring 2019.

Commenting on the news CEO of EFDN, Hubert Rovers, said:

“We are proud to present Kindred as our first commercial Community partner. There is a natural fit between EFDN and Kindred as we both share the love for football and are leaders in our industries in terms of taking responsibility for the community and in contributing to sustainability.

“Kindred uses a new sustainability-driven framework for sponsorships and promotes community initiatives through its partnerships with clubs and leagues. At EFDN, we strive to raise the quality and impact of community programmes through knowledge exchange and collaboration.”

While CEO of Kindred Group, Henrik Tjärnström, added:

“We are very proud and excited to be a part of the EFDN network. We feel that the work EFDN do is very important and aligns well with Kindred values. We truly believe that this will be a successful partnership where we will be able to build great things together. For example, we will share our knowledge and experience by developing and implementing an anti-match fixing programme to the extensive network of EFDN member clubs.”

AYO.NEWS says:

Hats off to Kindred for this partnership – its great to see companies are increasingly getting involved with real projects to help promote social responsibility, rather than just talking about it.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.