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BACK TO DRAWING BOARD FOR MTG’S CHINESE PLANS AS HUYA TALKS COLLAPSE

eSports

BACK TO DRAWING BOARD FOR MTG’S CHINESE PLANS AS HUYA TALKS COLLAPSE

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Negotiations between Modern Times Group (MTG) and HUYA have collapsed.

In September 2019, plans were announced for HUYA to acquire a minority interest ESL, and form a joint venture. However, Sweden-based MTG, which owns both ESL and DreamHack, has now cancelled its term sheet with Chinese live streaming platform HUYA after talks broke down.

The collapse of talks led to MTG’s shares taking a hammering, sliding from 126.00 on 20th Jan to 107.00 on the 21st. Despite the setback, MTG has said it still intends to expand into the massive Chinese esports market.

Discussing the developments, CEO and President of MTG, Jørgen Madsen Lindemann, explained:

“We still believe in the logic of this transaction and its potential for both MTG, HUYA, and for the esport industry globally.

“However, both parties see a mutual termination of the negotiations as the only way forward for now given the status of the negotiations at this stage. With that said, expansion into the important Chinese esport market continues to be a priority for MTG and we are looking forward to seize opportunities in the near future.”

 

AYO.NEWS says:

Despite the positive gloss Lindemann put on things, this will be a major setback for MTG’s Chinese ambitions. HUYA is a major force in Chinese esports – having announced a broadcasting deal with Riot Games covering the LCS and LEC just earlier this week – and a joint ESL-HUYA venture would have given MTG a significant foothold in China. Still, we wouldn’t be surprised if MTG has some other ideas in the pipeline!

 

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
All original content featured on this site is © Pentagon Digital Limited, 2020.

With several years experience in the igaming and sports betting industries in Malta under his belt, over the last few years Oliver has developed a passion for blockchain and an interest in esports. He’s also a published novelist and has a background in art and photography.


Blockchain & AI

MAKERDAO TEAMS UP WITH FIRSTBLOOD COMPETITIVE GAMING PLATFORM

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FirstBlood Technologies has announced a partnership with MakerDAO to bring decentralised stablecoin integration to the FirstBlood Platform.

MakerDAO, the protocol behind the popular DeFi stablecoin Dai, will enhance accessibility for enthusiasts and professional gamers alike, by offering rewards in DAI to competitive gamers playing on FirstBlood. 

According to the company, this “signals an immense victory for gamers,” allowing for permissionless cross-border payments to be made in what is one of the most popular DeFi crypto tokens. 

Discussing the news Co-founder and CEO of FirstBlood, Joe Zhou, said:

“We aim to leverage the massive DAI community and facilitate blockchain adoption into the world of competitive gaming. With players competing from every continent, payments in cryptocurrencies will simplify barriers to entry for users, and provide a stable and secure environment for players to earn rewards for rising to the challenge.”

 

While CEO of Maker Foundation and co-founder of MakerDAO, Rune Christensen, added:

“The borderless, decentralized nature of Dai makes it the perfect stablecoin to use as in-game rewards for FirstBlood players. The stability, transparency and ease of use of Dai will let players spend more time focused on competing and less time sorting out how to manage their rewards.”

 

To celebrate the partnership, MakerDAO is offering 10,000 DAI in prizes to sign-up and compete on FirstBlood. 

 

 

AYO.NEWS says:

As anyone who’s familiar with this site will guess, we love it when esports and blockchain come together nicely like this! For gamers already using FirstBlood this will make things more convenient, and hopefully it will net the platform a fair few new sign-ups too. 

 

 

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020.

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RIOT REVEALS ESPORTS DEAL WITH BRAZILIAN TELECOMS COMPANY OI

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Image credit: Riot Games

Riot Games has agreed a major esports sponsorship deal with Brazilian telecoms company Oi. 

The agreement will see Oi sponsor the country’s First Strike Valorant tournament, the League of Legends (LoL) World Championship 2020 finals, and the Prêmio CBLoL – ceremony honoring the top players in the Brazilian Championship of League of Legends (CBLoL). Oil will also support the All Stars exhibition tournament. 

Oi is an active supporter of esports in Brazil, and recently renewed its sponsorship of the Prêmio Esports Brasil 2020, a local awards ceremony, for the third straight year.

Staying with Brazilian esports, earlier today we reported that Brazilian football star Casemiro, who plays for Spanish club Real Madrid, has launched his own esports organisation called CaseEsports, signing a complete Brazilian CS:GO team. 

 

AYO.NEWS says:

While it’s hardly a groundbreaking partnership, it’s great to see Riot has secured support for its first official Valorant tournament in Brazil, 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020.

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REAL MADRID’S CASEMIRO LAUNCHES CASEESPORTS, SIGNS BRAZILIAN CS:GO TEAM

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Real Madrid and Brazil football star Casemiro has become the latest pro athlete to launch their own esports organisation. 

Casemiro’s new organisation, CaseEsports, has already signed a full Brazilian CS:GO team consisting of Paulo “land1n” Felipe, Denis “dzt” Fisher, Felipe Delboni, Yan “yepz” Pedretti, and Vinicius “⁠n1ssim⁠” Pereira.

The players are relocating to Madrid, Spain, where CaseEsports has an office and gaming house, and the team is set to compete in the DreamHack Open qualifiers in December. 

Discussing the his new venture, HLTV quoted Casemiro as saying:

“This team was created out of a hobby of mine that I really enjoy. I wanted to take it to a professional level, and just like in my career, I want them to be the best. I know that creating a new team and winning titles will take time and require a lot of work, but I hope that the players and the fans will really enjoy this project.”

 

CaseEsports hasn’t wasted any time securing commercial sponsorships either, already having deals with peripherals brand HyperX, apparel brand BŮH, gaming chair maker Drift and Spanish eyewear brand Hawkers.

 

 

AYO.NEWS says:

The fact that CaseEsports has launched with a CS:GO team, rather than something more predictable given its founder’s background, like FIFA, is notable, and suggests a real seriousness – as does the already impressive list of commercial partnerships. 

Recently we’ve seen several pro athletes jump into the world of esports, either as organisation founders or investors. Just yesterday we reported that NBA Champion and LA Lakers Player, Dion Waiters, had invested in Florida-based Centric Gaming, while earlier this month Pittsburgh Steelers player, JuJu Smith-Schuster, launched a new organisation called Team Diverge. 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020.

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eSports

LEARFIELD IMG COLLEGE & EA ANNOUNCE LARGEST-EVER COLLEGIATE ESPORTS LEAGUE

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Image credit: Learfield IMG College & Electronic Arts

Learfield IMG College and Electronic Arts (EA) have announced Level Next – the largest-ever collegiate esports league.

The intercollegiate athletics media and technology services company has teamed up with the video game giant to launch the new multi-year, multi-season league, which will feature at least one of EA’s esports franchise titles per season, along with titles from other publishers.

Involving over 2,500 campuses, Level Next will kick off on 9 November with the Fall Champions Series, featuring EA SPORTS Madden NFL 21. The eight-week competition will consist of a regular season, playoffs, and a championship, and will boast a prize pool of $150K USD.

Discussing the initiative Learfield IMG College President & CEO, Cole Gahagan, said:

“The creation of Level Next is an unprecedented opportunity for all of our partners within the collegiate ecosystem – from brands who wish to target this unique and fast-growing audience, to universities who aim to tap into significant engagement being generated in and around esports.

“Given their unmatched track record of innovation and game marketing, Electronic Arts is the absolute perfect partner to join us in this historic launch, tapping into 1.5 million students, and delivering an entirely new experience to over 185 million nationwide college sports fans.”

 

While SVP and GM of EA Competitive Gaming Entertainment, Todd Sitrin, added:

“Level Next brings esports into focus for students and universities across the country in a unique way which capitalizes on the excitement and camaraderie of college competition.

“By leveraging EA’s decades of experience at the intersection of traditional sports and esports, and Learfield IMG College’s unprecedented scale and position as the official rights holder for over 200 universities and conferences, this collaboration will establish a much-needed structure within the collegiate esports ecosystem and help to accelerate Madden NFL competitive gaming popularity.”

 

A social marketing competition will also give camps esports programs the chance to win a share of over $30K. 

The Level Next Fall Champions Series will be broadcast on Twitch and the official website, and more outlets are expected to be announced later. 

 

AYO.NEWS says:

The development of a thriving collegiate esports scene is crucial to the long term success of esports, and is becoming a major commercial space in its own right. So, it’s great to see Learfield and EA work together to provide this coherent, large-scale brand framework to what is still a relatively splintered area of esports. 

It’s not just in the US that collegiate esports is getting serious. Over the past month we’ve seen Riot Games, Globe Telecom, and AcadArena announce an initiative in the Philippines, Riot reveal Valorant collegiate plans across Southeast Asia, and FACEIT partner with Gaming in Turkey to launch a collegiate CS:GO league. 

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020.

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NBA CHAMPION & LA LAKERS PLAYER DION WAITERS INVESTS IN CENTRIC GAMING

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NBA Champion and Los Angeles Lakers player, Dion Waiters has invested in Centric Gaming. 

The Miami-based esports and lifestyle brand, which recently signed four Fortnite players for its re-entry into esports, says it is looking to focus on Waiter’s hometown of Philadelphia, and give back to the community there. 

Talking to Esports Insider, Waiters said he “esports had always been a healthy escape” for him, and that he can see himself being involved in the scene for a long time, bringing “that Champ Cheese Swag to esports.”

Waiters is just the latest pro athlete to get involved with esports. Shaquille O’Neil and Alex Rodriguez have teamed up with NRG Esports and Magic Johnson with Team Liquid, while ReKTGlobal, parent company of Rogue and London Royal Ravens, have attracted investment from a string of big sports names including tennis prodigy Taylor Fritz, NFL player Landon Collins, and the NBA’s Rudy Gobert

 

AYO.NEWS says:

It’s not just high-profile athletes keen to get a piece of the esports and video gaming pie these days, music artists are enthusiastic too. Earlier today we reported that rapper Swae Lee has become the first artist to invest in recently formed Boston-based esports organisation and lifestyle brand XSET. 

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020.

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RAPPER SWAE LEE IS 1ST HIP HOP ARTIST TO INVEST IN XSET

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Image credit: Swae Lee (via Instagram)

Recently formed Boston-based esports organisation XSET has named rapper Swae Lee as its first investor from the music industry. 

XSET, which was formed in July 2020 by former FaZe Clan executives Greg Selkoe, Wil Eddins, and Clinton Sparks, along with Marco Merue, says Lee, who is a member of duo Rae Sremmurd with his brother Slim Jxmmi, has invested an undisclosed amount in the organisation. 

Apparently, Lee was enticed to get involved in XSET by Clinton Sparks, the luminary record producer and entrepreneur, who was also responsible for attracting a Lee and a host of other artists, including Offset, to FaZe Clan.

Regarding his investment in XSET, Lee spoke with Rolling Stone, saying: 

“I always wanted to be on what’s next. There’s a network of people like myself who want to bring simple access for fans.

“XSET, FaZe, they have fans who like to do the same things I like to do: sit at home on a game and be lazy. I want to help make a huge network for all the kids to enjoy gaming, talk about life, talk smack to each other, get merch, and have first-person access to rappers.”

 

Despite Lee initially telling Rolling Stone that it was an “eight figure” investment, Lee promptly rephrased, saying it was merely in the “big figures.” XSET has also confirmed it was not an eight figure investment. 

Though details of any activations involving Lee have not been officially revealed, he suggested they could include things like sharing music via streams with XSET players, and even allowing fans to decide his styling and wardrobe for gigs. 

XSET, which already claims to be “the world’s most diverse, innovative, socially conscious pop-gaming and esports “SET” ever assembled”has said it is currently pursuing partnerships with more artists and athletes, and will announce further deals in the coming months. 

The organisation now fields teams in Valorant, Rocket League, Fortnite, Call of Duty Warzone, PUBG Mobile, COD Mobile, and Madden. 

 

AYO.NEWS says:

 

With Sparks involved, it was only a matter of time before high-profile artists started joining XSET. Of course, although any big name investors will give valuable publicity in the short-term, the trick will be getting them genuinely involved with content and engagement – something Lee seems keen to dive into. We’re keen to see where this goes…

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020.

 

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