British bookies Betfred has chosen Scientific Games as its technology provider to launch its sports betting offering in Pennsylvania.
Betfred is slated to go live at Wind Creek Casino, Bethlehem, in the first half of 2020, launching digital sports betting ahead of the 2020-2021 NFL season.
The partnership will give Betfred access to Scientific Games’ full OpenSports product suite, including online and mobile betting technology and services.
In partnership with Wind Creek Casino, Betfred will also provide Scientific Games’ over-the-counter betting solutions and retail betting kiosks, alongside Don Best Sports data feeds, part of the OpenTrade™ branch of the OpenSports product suite.
Commenting on the news Group COO at Befred, Mark Stebbings, said:
“Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports™ provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”
While SVP Sportsbook, Digital for Scientific Games, Keith O’Loughlin, added:
“Betfred is one of the UK’s top-performing bookmakers, and their move into the U.S. will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its U.S. presence with our maximum reliability, scalability, and performance.”
AYO.NEWS says:
After the negative press Betfred has been getting in the UK recently, the company will be glad of positive news across the Atlantic! The operator gained its first foothold in the US last summer, through a partnership with Elite Casino Resorts in Iowa, but entering the much bigger Pennsylvanian market will be a different kettle of fish, and will give us more of an idea if Betfred can compete with the real big boys stateside.
Staying with Betfred, last month we reported that its founder, Fred Done, has invested in Manchester-based esports publication startup GGIntel.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
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