Brazil-based esports organisation paiN Gaming has partnered with social dating app Tinder.

paiN’s Clash Royale, Counter-Strike: Global Offensive, Dota 2 and Free Fire rosters will be covered by the deal, which will includes content collaboration and jersey sponsorship. It is also thought the deal might see paiN distribute promotional Tinder Gold codes.

Tinder is no esports virgin, having previously partnered with Brazilian organisation MIBR back in June 2018. That partnership included content, live activations and campaigns involving Tinder’s premium services.

paiN Gaming also has commercial partnerships in place with BMW, Coca-Cola Razer, WD BLACK and TIM Live.

AYO.NEWS says:

Given the target audiences, this seems like a match made in heaven, and we wouldn’t be surprised to see Tinder announce more esports partnerships over the coming year.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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