Qatari billionaire Wissam Al Mana has launched legal action against Facebook in response to his image being used on crypto scam ads carried by the social media platform.

According to The Times, Al Mana, who is the ex-husband of Janet Jackson, is claiming defamation, malicious falsehood and false advertising by the cryptocurrency firm responsible for the adverts on Facebook.

Interestingly, the case has been filed in Dublin, where Facebook has its European HQ, because lawyers consider success more likely in Europe than the US when it comes to such cases. Al Mana is being represented by Cork-based solicitors Ronan Daly Jermyn.

A publicity shy enigma, thought to be worth around 1 billion euros, Al Mana owns exclusive regions rights to brands including Alexander McQueen, Balenciaga, Harvey Nichols, and Hermès, plus the Qatari McDonalds franchise. He has stated he has no social media accounts at all, keeping his online presence restricted to his official site wissamalmana.com.

AYO.NEWS says:

Though Facebook has gone to great efforts to clean-up its advertising over the past few years, it seems some advertisers are still taking liberties when it comes to issues like intellectual property and endorsements.

Last September we reported on a crypto scam called ‘Bitcoin Code’ or ‘Bitcoin Profit’ that was promising a 4,000% return on investment, backed up by fake celebrity endorsements and interviews from the likes of Kate Winslet, Andrew Forest, Bill Gates, Elon Musk and Richard Branson.

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