The American Gaming Association (AGA) has launched a new responsible gambling campaign called Have a Game Plan™, Bet Responsibly.

It has already gone live in Capital One Arena, Washington DC, and T-Mobile Arena, Las Vegas, and will launch across other legal sports betting markets soon.

The campaign focuses on four responsible sports betting principles:

• Set a budget and stick to it.
• Keep it social: play with friends, family, and colleagues.
• Be informed: learn the details of the games you’re playing.
• Play with trusted licensed, regulated operators.

Through the campaign, the AGA says it is leading the gaming industry in responsible sports betting promotion, with president and CEO of the American Gaming Association, Bill Miller, explaining:

“This is a watershed moment for sports betting in the United States. Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year. It’s more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner.”

While president, business operations and chief commercial officer at Monumental Sports & Entertainment, Jim Van Stone, added:

“When it comes to legal sports betting, nothing can be more important than responsibility. Monumental Sports is proud to support the AGA’s Have a Game Plan™ campaign in Capital One Arena and establish a high bar for responsibility, even before legal sports betting launches in Washington, DC.”

And, Vegas Golden Knights President, Kerry Bubolz, commented:

“The Golden Knights are pleased to work with the American Gaming Association to extend our state’s longstanding commitment to responsibility by encouraging all of our fans to Have a Game Plan™, Gaming should always be enjoyed responsibly. We look forward to working with the AGA on educating our fans and reinforcing this messaging during our home games at The Fortress.”

AYO.NEWS says:

Its good to see the AGA taking a lead on this issue so early. If the European experience is anything to go by, it will likely be far more effective to get the responsible gambling message ingrained in operators’ and customers’ minds early on, rather than waiting until the industry is huge and then trying to change perceptions.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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