Global sports data and content provider Sportradar has launched ‘Simulated Reality’ – a package of AI-driven virtual sports.

According to the company, the virtual products use its extensive football database and statistics to provide a range of pre-match and in-match betting, that can be offered to customers in place of real-life sports.

Announcing the launch CEO of Sportradar, Carsten Koerl, said:

“We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action.

“Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

AYO.NEWS says:

With sports content providers rushing to launch virtual products in order to remain viable during the COVID-19 crisis, the question is, will they be enough to satisfy traditional sports punters?

Clearly, the traditional sport that has most readily dealt with the coronavirus crisis is motorsports. Instead of relying on AI-driven events, motor racing from NASCAR and Supercars Championship, to Formula One, has been able to retain real drivers, accurate cars, and precisely rendered real-life tracks, and simply migrate to a digital world, courtesy of the already high developed Sim Racing infrastructure.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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