The UK’s Advertising Standards Authority (ASA) has banned a TV Bet advert following a complaint from BetGames.tv.
BetGames.tv filed the complaint with the ASA following the SBC Betting on Sports trade show, which took place in September 2019. Apparently, TV Bet had used both print and screen adverts featuring the phrases “The Biggest Jackpots” and “#1 World’s Live-Games Provider.”
The complaint alleged these claims were misleading and challenged if they could be verified. In response, TVBet pointed to the website www.logincasino.org, which listed the supplier in the top spot. However, this didn’t cut it with the ASA, which has ordered the company not to make the claims in the future.
The ASA also warned TVBet to ensure any comparative claims it made in the future could be substantiated with documentary evidence.
In a statement, TVBet said:
“We at TVBET respect the ASA contribution to the regulation of the UK advertising market and admit its decision on the slogans used.
It should have been indicated in communication, that TVBET is both the sure leader and offers the biggest jackpots specifically in the niche of TV games, which related only to our company and BetgamesTV. In terms of the availability of jackpots provided, promo codes, a larger number of games in the portfolio, as well as two additional services, TVBET is holding the first-place position in the niche of TV games.
Going forward, we commit ourselves to strictly following the decision of the ASA and are grateful for pointing out our mistake to us. We thank all participants in the process for the time spent, as well as the respected competitor BetgamesTV for helping us to particularize our market positioning.”
AYO.NEWS says:
Things don’t get any easier for companies in the UK, with both the ASA and UKGC as enthusiastic as ever. Last month we reported the ASA had scolded matched betting service Profit Accumulator for two non-compliant Instagram posts.
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