Malta-based virtual games supplier Golden Race has expanded its African footprint through a deal with Headsquare, Betway’s exclusive brand licensee on the continent.

According to Golden Race, it already dominates virtual sports markets in Africa, especially virtual football leagues, processing 80% of sales.

Commenting on the news Golden Race CEO and Founder, Martin Wachter, said:

“Betway is a world-class company in the online sports betting and casino industry with a huge presence in Europe. We are the market leader in Africa, so this is a win-win alliance to continue to grow in both markets.”

While Head of Product at Betway Africa, Jason Kramer, added:

“Golden Race is a leading provider of Virtuals through Africa and understands the African landscape extremely well. Their presence in this continent is impressive and customers are familiar with their games content. This makes it easy to partner with Golden Race and we have full confidence in our relationship with them.”

AYO.NEWS says:

With the COVID-19 (coronavirus) crisis likely to severely disrupt traditional sports for many months to come, virtual sports is experiencing a boom. Just days ago we reported that Interwetten has also started offering Golden Race’s suite of virtual sports and games, and yesterday we revealed Highlight Games is expanding its SOCCERBET virtual offering to cover Turkish football, after acquiring rights to archive footage.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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