Benelux-based esports agency META has secured €1 million in a funding round that included Belgian DJs Dimitri Vegas, Like Mike, and Lost Frequencies.

The agency, which was formerly known as 4Entertainment and operates the League of Legends Belgian League and Dutch League in partnership with Riot Games, is aiming to grow its presence in the important the Benelux region (Belgium, Netherlands, and Luxembourg).

The company says it will be using the new capital to develop new products and activities, including esports platforms, competitions, and collaborations.

Discussing the news Co-founder of META, Steven Leunens, said:

“Despite the current COVID19 crisis and the impact it has had on our event business, the future is bright for the META team. We have been able to scale up our broadcasting efforts as well as our custom whitelabel esports platform to maximize on the influx of new partners looking to do something in the esports space.

“The incredible success of these steps have allowed us to open up new avenues and has enabled us to assist a growing list of companies and brands to enter the gaming and esports world, keeping their connection to their (new) audiences alive.”

META also organises gaming trade show GameForce, and works with G2 Esports. Recently the company hosted a 9,000 player FIFA tournament for Belgian sports news site Sporza, and partnered with UK-based Veloce Esports to broadcast the latest #NotTheGP Formula One sim racing tournament.

AYO.NEWS says:

With the COVID-19 economic downturn starting to bite, it’s great to see investors are still willing to back esports businesses, with a view to long-term growth. While it might not be the biggest investment ever, we’re sure it will enable META to capitalise on new opportunities across the region.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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