North American esports organisation Misfits Gaming Group has partnered with supplementary provider Destined 2 Dominate. 

According to Misfits Gaming Group the partnership with the Florida-based nutritional supplement company covers their Misfits Gaming American teams, and Call of Duty League franchise Florida Mutineers.

With Destined 2 Dominate’s POWER ON product now the official energy drink of Misfits Gaming, the brand’s logo will feature on gaming jerseys, and players will be helping to develop new esports-aimed supplement products. 

Commenting on the deal CEO of Misfits Gaming Group, Ben Spoont, said:

“We’re always pushing for perfection when it comes to the physical and mental health of our pros, which is why we’re excited to partner with D2D who focus on developing products that promote all-round wellbeing. 

“D2D is continuously looking for the best supplements to give athletes and gamers the edge they need to perform, and we’re looking forward to working with them to help develop products that fit the needs of our pros.”

Whole CEO of Destined 2 Dominate, Garrett Ratleff, added:

“We are always striving to produce the absolute best products for gamers and the partnership with MGG gives us an opportunity to work directly with their athletes and influencers to develop supplements that truly enhance the wellness and performance of gamers. MGG competes in the top gaming titles worldwide and we are excited to help give them a performance edge.”

AYO.NEWS says:

With concentration and reaction time making the difference between victory and defeat for players, gaming and esports nutrition is becoming a serious business. The product development part of the partnership is especially interesting! 

Staying with Misfits Gaming, just last week we reported the organisation had partnered with revenue amplification platform Playwire. 

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