Berlin-based G2 Esports has hired Jordan Bellar as its new Business Development Manager. 

Bellar will be G2’s first full-time employee focused on building the organisation’s presence in New York City, though he will also be responsible for business development across North America and globally. 

Previously with Harris Blitzer Sports & Entertainment, Bellar has extensive partnership strategy and sales experience working with high-profile traditional sports properties like the Philadelphia 76ers and New Jersey Devils, in addition to esports organisations like 76ers Gaming Club and Dignitas. He’s also worked for the NHL’s Tampa Bay Lighting in membership services, and the NFL’s Tampa Bay Buccaneers in corporate partnerships. 

Discussing his new appointment Bellar said:

“I’m excited to be joining such a talented group at G2. Everything from the teams to the people is truly world-class. Our vision is to blend the cultures of sports, gaming, and music to create 24/7 entertainment. We’re going to be working with the world’s top brands to take this to the next level for our millions of loyal fans and future #G2Army members.”

As we previously reported, in December 2019 G2 Esports announced a USD $10 million investment from Canadian billionaire Joseph Tsai, owner of Brooklyn Nets and Co-Founder of Alibaba Group. The capital is being used by G2 to establish its New York City office.

AYO.NEWS says:

The North American market is clearly critical for G2 Esports’ long-term commercial success, and Bellar certainly seems like a good bet to drive growth there – and with Tsai’s $10m behind him, things are looking bright for the organisation. 

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