South Korea’s 2020 Hana1Q K League 1 will be broadcast live across a record number of territories from tomorrow, 8 May, when the season kicks off.
Sportradar is handling rights, after being appointed international broadcast rights distributor by the K League in December 2019.
Television viewers in 17 countries, including Australia (Optus), Germany (Sportdigital), Hong Kong (TVB), and Malaysia & Brunei (ASTRO) will be able to watch matches live, with more territories still in negotiation. According to Sportradar, it is still in discussions with several broadcasters in Singapore, Taiwan, Thailand, the USA, and Brazil.
Sportdigital Fussball has acquired broadcasting rights for Germany, Austria and Switzerland, and will be showing all matches starting from the season opener tomorrow. Optus Sports will be broadcasting two K League 1 matches per round in Australia, while Serbia-based Arena TV Sports will be serving seven countries in the Balkans.
In addition to TV broadcasts, online platforms including Copa90 (UK) and Laola.tv (Austria) will be live streaming across Europe and the rest of the world, excluding Korea.
Discussing the news Sales Directors, Audiovisual at Sportradar, Dylan Chuan, said:
“Live sport is an integral part of daily life for many people around the world, especially in these difficult and unique times. With the K League season kicking off on Friday, we are delighted to have worked with our partners – media companies, broadcasters and OTT platforms to deliver great entertainment and pulsating football action to fans across the globe.”
This season K League will benefit from a new media centre, and will use a cloud server and in-house Off-Tube system for the 54 main matches scheduled to be broadcast overseas. International satellite broadcasts will also feature English commentary for the first time.
Tomorrow’s opening match between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings will also be streamed live on both Twitter and YouTube.
AYO.NEWS says:
The commencement of the K League season following the relaxing of social distancing regulations in South Korea will come as welcome news for sports betting operators everywhere, who are still struggling to provide sports betting opportunities for customers.
Broadcasting matches so widely, and streaming the opening match on Twitter and YouTube, as well as providing English-language commentary is a shrewd move too, and likely to significantly boost the international popularity of the league in the longer term.
With the Bundesliga also set to kick-off again on 15 May, everyone will be hoping the much predicted second wave of COVID-19 doesn’t materialise and trigger new lockdowns.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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