GRAMMY®-nominated house artist ZHU has been announced as the latest content creator to sign with Luminosity Gaming.
ZHU is known for building his career off of grassroots support and guerilla marketing, and has racked up nearly half-a-billion plays on Spotify alone. His album “Generationwhy” reached Platinum status and No. 1 on Billboard’s Top Dance/Electronic Albums charts.
To celebrate joining Luminosity, the esports and digital media organisation arm of Enthusiast Gaming, ZHU will be streaming an exclusive online charity concert in collaboration with fellow Luminosity creator, and recently crowned Twitch Streamer of the Year at this year’s Shorty Awards, Harley “MrFreshAsian” Campbell.
The three-hour charity stream will feature a pre-concert show hosted by special guests from Luminosity Gaming’s Fortnite House. This will lead into MrFreshAsian and ZHU each performing individual DJ sets, lasting until midnight EDT.
The evening’s entertainment will conclude in a 12:00am EDT release of ZHU’s new single, “ONLY” with Tinashe. Fans will be able to interact with the artists during a live Q&A, as well as donate throughout the stream or purchase exclusive merchandise, with all proceeds benefiting MusiCares charity – which is currently raising money for its COVID-19 Relief Fund.
Discussing the plans President of EG Entertainment, Corey Mandell, said:
“The significance of this partnership is undeniable. We have partnered with one of the best DJ’s in the world and the top twitch streamer in the world to use our platform to entertain and engage with our communities of gaming and esports fans.
“The convergence of music and gaming is exciting and opens up many opportunities to provide exclusive content to our community of 200 million gamers. It also demonstrates the significance of Enthusiast Gaming’s platform as a source of entertainment. The possibilities for Enthusiast to continue producing content are significant and we are finding more and more ways to engage with and entertain our growing fan base.”
Twitch Stream Schedule (all times approx.): http://twitch.tv/lgloyal
9:00pm EDT — Luminosity Gaming Fortnite House Pre-Event
9:45pm EDT — ZHU and MrFreshAsian chat/interview
10:00pm EDT — MrFreshAsian set
10:50pm EDT — ZHU set
12:00am EDT – New ZHU Single “ONLY” drops
AYO.NEWS says:
The synergies between the music and esports industry clearly reflect the true lifestyle nature of gaming, and we’re seeing more and more high-profile artists partner with esports organisations.
For example, ReKTGlobal, owner of esports organisations Rogue and London Royal Ravens, has several music stars in its team, including DJ Nicky Romero, Billboard Award-winning group Imagine Dragons, Latin music producer Tainy, and music exec. Lex Borrero.
Staying with Enthusiast Gaming, last week we reported the company had announced a multi-year partnership with gaming energy drink brand G FUEL.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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