Online casino supplier NetEnt has announced an intellectual property partnership with Instant Win Gaming (IWG). 

The licensing agreement will see IWG develop instant win games based on assets from well-known NetEnt games. 

According to IWG, the first games resulting from the agreement will be launched in Q3 2020 and be available across IWG’s network of 21 WLA and NASPL lotteries around the world, and through the supplier’s Progressive Play RGS. 

Commenting on the partnership Chief Commercial Officer at NetEnt, Andy Whitworth, said:

“We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector. 

“IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players,”

While IWG CEO, Rhydian Fisher, added:

“We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players. 

“We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes.”

Staying with NetEnt, last week we reported the supplier was set to debut in the Croatian market with SuperSport, Germania, and Arena Casino. 

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