GVC Group has announced plans to enhance its responsible gambling measures for the remainder of the COVID-19 lockdown.
The announcement follows last week’s enhanced guidance for operators issued by the UK Gambling Commission (UKGC), following research suggesting “more engaged” gamblers were spending more time and money gambling during the crisis.
GVC has said it welcomes the UKGC’s new guidance and is strengthening its existing Changing for the Bettor safe gambling strategy. In addition to banning withdrawal reversions, in the next few weeks GVC will be adding the ability for customers to set stake limits for online slots, and curfews for play.
Additional Markets of Harm indicators will also be added to its safer gambling algorithm. These will compare the pre-lockdown behaviour of players to their post-lockdown behaviour, enabling better detection of increased risk. In cases where increased risk is detected, there will be a sliding scale of interventions, culminating with the suspension or closing of player accounts.
Discussing the new measures CEO of GVC, Kenneth Alexander, said:
“We welcome the finding from the UK Gambling Commission that there is no evidence to suggest an increase in problem gambling during the Covid-19 lockdown. Nevertheless, we remain committed to taking all necessary actions to keep our customers safe whilst they enjoy our products.
“Providing a robust safety net for those who may experience harm is particularly important during this unprecedented time of uncertainty and social restrictions. That is why we continue to enhance our tools to track problematic play so that we can proactively interact with any player if we see changes that suggest they are having problems.”
GVC has also confirmed it has completed the migration of its Ladbrokes Coral brands to the group’s technology platform. The process included migrating 25 million customers accounts to GVC’s proprietary platform. The group says it is on track to achieve £130m of annual synergies by the end of 2021.
AYO.NEWS says:
These are some pretty meaningful enhancements on the part of GVC, which does seem to be doing its level best to pre-empt any further regulatory intervention by going “above and beyond the call of duty.” Will we see other operators follow suit, and will the new features stay in place after the crisis has passed?
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