European esports organisation Team Secret has announced a partnership with Chinese streaming platform HUYA. 

The multi-year agreement will see Team Secret’s players stream on HUYA, and the Chinese company will also be jersey sponsor. For Team Secret, the partnership offers a way to strengthen its reach in the vast Chinese market.

HUYA is already partnered with Team Liquid and Team Griffin, while British organisation Method is partnered with rival DouYu. Team Secret also has commercial agreements in place with CORSAIR, Meta Threads, Mogul, NVIDIA, ookyo, Secretlab, and Uwin. 

We are proud to announce Huya as our streaming partner in China!

As we traveled the world to compete at the highest level, we’ve connected with fans in every region.

This new partnership will help us reach Chinese fans in a way we couldn’t before.

🔗 https://t.co/9yDFMyVP9z pic.twitter.com/vNpUzIyklK

— Team Secret (@teamsecret) May 22, 2020

Team Liquid fields teams in several titles including Dota 2, Rainbow Six Siege, Fortnite, CS:GO, Apex Legends, PlayerUnknown’s Battlegrounds Mobile, and Age of Empires II.

AYO.NEWS says:

The sheer size and growth rate of the Chinese esports and gaming market means it is commercially compelling for most major esports organisations, so it’s no surprise to see a deal like this. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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