Kindred Group has launched the “Fair Sports 4 All” project in partnership with the European Football for Development Network (EFDN).
Fair Sports 4 All aims to increase awareness of match-fixing among players, managers, and other sports stakeholders. The online educational tool will also provide training on how to resist offers and temptations to engage in match-fixing, and information on how to report match-fixing to the appropriate authorities.
Discussing the initiative CEO of Kindred Group, Henrik Tjärnström, said:
“Match-fixing is a threat to the fundamental idea of sports. Billions of people around the world enjoy participating in or consuming sport, and if the unpredictability of sport events is taken away, this fundamental idea is in severe jeopardy.
“Match-fixing is also a threat to the gambling industry. If people lose faith in the honesty of sports event, they will lose faith in betting products as well. Therefore are we excited for the Fair Sport 4 All-project where we can, together with EFDN, truly make a difference and together fight this very important battle.”
While CEO of EFDN, Hubert Rovers, added:
“Sport can be such a powerful tool in teaching life skills, promoting social cohesion and fostering values of respect and inclusion. However, this positive power cannot be used if the principles of sports get undermined by match-fixing.
“Therefore, we are joining forces to protect the integrity of our sport. We are proud to launch the programme together with Kindred, a competent partner with a sustainability-driven approach for sponsorships and community initiatives.”
In 2019 Kindred teamed up with EFDN as the first commercial Community Partner of the network – which is working to promote the power of football as a tool for social development.
AYO.NEWS says:
Hats off to Kindred for taking a leading role in combating the scourge of professional sports by supporting the EFDN and initiatives like this. After all, reporting, monitoring, and reacting to match-fixing is all well and good, but it’s far better to prevent the fixing in the first place. And, to do that, it all comes down to equipping stakeholders with the knowledge and confidence to stop it gaining a foothold.
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