Following a successful 6-week trial, ROKiT Group has extended its sponsorship of Torque Esports’ The Race All-Star Series through to 2021.
ROKiT will continue to be presenting sponsor of the event, which will now be known as The Race All-Star Series powered by ROKiT Phones.
Torque Esports launched the series, which takes place in racing sim rFactor 2, in response to the COVID-19 induced cancellation of real-world motorsports. The current season, which is the second, will conclude at the weekend, with a third scheduled to start on 6 June.
It has attracted well-known real-world drivers including double world champion and Indy 500 and Formula 1 stars Mario Andrettii and Emerson Fittipaldi; F1 world champions Jenson Button, Sebastian Vetterl and Jacques Villeneuve; Indycar stars Dario Franchitti, Helio Castroneves, and Tony Kanaan; Le Mans winners Emanuele Pirro, David Brabham and Jan Magnussen; touring car greats Jason Plato and Andy Priaulx, plus world rally champion Petter Solberg.
The series comprises of three separate championships – the Legends Trophy, the Pro Cup, and the Sim Masters. There is also a team’s championship, with Mercedes-AMG Petronas Esports, Aston Martin, Bentley, BMW, Hyundai, Williams Esports, and Formula E team ROKiT Venturi Racing, battling it out for the title.
According to Torque, the series now reaches more than 6 million viewers weekly via ESPN, Eurosport, CNBC, YouTube and other channels.
Discussing the partnership Co-founder and Chairman of the ROKiT Group, Jonathan Kendrick, said:
“The Race All-Star Series has kept motorsport in the spotlight during a time when no other racing could take place. By bringing together some of the leading car manufacturers, the top sim racing drivers, and world-famous legends it has created a loyal audience of passionate fans and generated fantastic exposure for the ROKiT Group brands.”
While Co-CEO of Engine Media, Torque Esports’ parent company, Darren Cox, added:
“Having a brand like the ROKiT Group, which has established a strong links with real-world motorsport through its association with Williams, Venturi, and W Series, committing to a long-term arrangement with the All-Star Series is testament to the growing popularity and power of virtual racing. We are delighted to have them onboard through to 2021 and to work with them on the many exciting developments we have in the pipeline.”
ROKiT brands include ABK Beer, Bandero Tequila, Bogart’s Spirits, and ROKiT Phones.
AYO.NEWS says:
Sim racing has positively exploded during the COVID-19 lockdowns, driven by the ease with which real-world drivers and teams can transition to the virtual environment, and the exciting viewing experience broadcasters have been able to deliver to fans.
Earlier today we reported that the Isle of Man TT, one of the world’s most famous motorcycle racing events, has also announced it is going virtual for 2020.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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