Brooklyn Nets-affiliated NBA 2K League team Nets Gaming Crew has partnered with optical provider Zenni.
The deal makes Zenni the team’s first jersey sponsor, and as its official eyewear partner, the company will provide players with blue light eyewear. Collaborative content, including a “Film Room Content Series” focusing on previous matches, and a social media promotion will also be produced.
Commenting on the news Brand Communications Officer for Zenni, Sean Pate, said:
“We’re looking forward to adding another member of our Zenni Gaming family and doing that with the NBA 2K League and NetsGC. We’re excited to connect with another new audience and creating engaging content for NetsGC and NBA 2K League fans alike.
“As with all our esports partnerships, we’ll focus on introducing our Blokz blue light blocking lens technology to emphasize the importance of eye health for gamers of all skill levels.”
While Head of NetsGC Business Operations and Senior Vice President of Global Partnerships for BSE Global, Josh Pruss, added:
“NetsGC is proud to be the first NBA 2K League team to partner with Zenni. In competitive gaming, players are always looking for a competitive edge, and reducing eye strain is an important aspect in improving overall gaming performance.
“We’re excited to have Zenni as NetsGC’s Official Eyewear Partner and work alongside them to elevate the importance of eye protection and eye health within the gaming community. I’d also like to thank Pat Anhut and Jeff Fischer from BSE Global who led the way in negotiating and securing this key partnership on behalf of NetsGC.”
AYO.NEWS says:
With partnerships already in place with Golden Guardians, Houston Outlaws, Pittsburgh Knights, Lux Gaming, and now NetsGC, it’s clear that Zenni see gaming and esports as a major market for its optical products going forward, and we think that’s pretty smart given the way the world seems to be turning virtual faster than anyone could have predicted!
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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