Sportbloggare.com is one of the biggest sports blogging sites in Sweden and attracts a lot of traffic.

The visitors have a large interest in sports, and in some cases also sports betting. Sportbloggare.com has been around for a long time in the Swedish sports news field but has just recently made an update to cater more to sports bettors as well. This doesn’t mean that the site has taken the focus away from the sports blogs, but rather added a new section for people into betting.

“Sports-interested and sports betting-interested audiences overlap, and as we get a lot of people interested in sports to our site we started to think about a way to monetize this traffic. This led to a big update of the site where we added online betting subpages,” says Mattias Folkesson, manager of Sportbloggare.com

Sportbloggare.com is a Swedish blog portal for sports blogs. It was started with the ambition to be a good blog portal for sports blogs, where people that are passionate about sports have the opportunity to express their thoughts and opinions.

Sportbloggare.com consists of an editorial team of sports journalists as well as other passionate sports bloggers who have chosen to start a blog with the site. In addition, they highlight other blogs who they think are good through a section for external bloggers. 

Anyone is welcome to apply to start a blog at the site, or be highlighted if they have an existing blog. 

It was also important for the team behind Sportsbloggare.com to separate the betting section from the regular content, so that the ones that just come to read the new blog posts don’t get scared by the new design. It wasn’t an easy feat to accomplish without messing with the content design previously on the site, and at the same time keeping loyal visitors satisfied.

“Sportbloggare.com consists of internal and external bloggers all gathered in one place. A one-stop-shop for anyone looking for interesting reads on more or less any sport. Our main focus remains on the blogs and original articles from our talented writers. But for the ones interested in sports betting there’s now also a section for them. You can read about betting online and find a good betting site to play with,” says Folkesson

This isn’t the first time Leadstar Media has tried to monetise the large amount of traffic to the site.

“We’ve tried some different approaches over the years but we are now confident that this will work very well for us. We acquire a lot of links naturally and have high authority which made it easier to rank on Google quickly. With some content updates and fresh subpages about betting we’ve managed to transition smoothly,” says Folkesson

The site is owned by Leadstar Media and this move ties in with the company’s overall goal to send NDC’s to their partners.

888 Holdings has revealed that adjusted earnings before interest, tax, depreciation, and amortisation (AEBITDA) for 2020 will be ahead of previous expectations.

The London-listed company has emerged as one of the strongest performers on the FTSE 250 index, with average daily revenue for the year-to-date 34% higher year-on-year. 

888 attributes the success to an increased level of customer acquisition in the second half of 2019, and its shift towards online gaming – which was significantly accelerated during the COVID-19 crisis over recent months.

Reflecting on the performance Chief Executive of 888 Holdings, Itai Pazner, said:

“We are pleased with 888’s trading during the year-to-date which has resulted in the board now anticipating that adjusted Ebitda for 2020 will be significantly ahead of its prior expectations. This performance builds on 888’s strong customer acquisition during 2019 and our continued focus during recent years on entertaining a greater number of recreational customers.

“888 is well positioned to continue to benefit from a potential long-term shift towards online services that we have seen accelerate across several consumer industries during the COVID-19 pandemic.”

However, the Gibraltar-based operator did sound a note of caution, pointing out that a prolonged period of global economic uncertainty could lead to lower discretionary spending by consumers. 

Staying with 888 Holdings, last week the company announced a global partnership with Betgenius, covering both in-play and pre-match content. 

AYO.NEWS says:

Given the unparalleled damage the COVID-19 crisis has wreaked on most industries, it’s encouraging to see this announcement from 888. It also underlines the wisdom of some of the changes the company made in the run-up to the crisis, which put it in a much better position to weather the storm than some of its rivals. 

Of course, we would have to concur with the warning about a prolonged economic crisis. After all, though online casino, virtual sports, and esports betting is doing very well right now, we should bear in mind that many workers haven’t actually lost their jobs yet due to companies getting emergency government support – especially in Europe. When that support is withdrawn, the true economic picture will emerge…

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

Multi-channel supplier of 24/7 betting services, SIS (Sports Information Services), has acquired the full shareholding of 49’s from GVC and William Hill. 

SIS will take ownership of 49’s live draws product and its virtual horseracing brands Portman Park, Sprint Valley, and Steepledowns, plus virtual greyhounds from Brushwood and Millersfield. 

The acquisition has expanded SIS’s product portfolio and fits within its existing 24/7 racing channels that have proved successful with both retail and digital betting operators. 

SIS says it is also developing a range of new numbers and virtual content which will be part of the 49’s brand, and that acquisition complements its progress in launching new products, including its esports competitive gaming product that recently launched with bet365. 

Discussing the acquisition CEO at SIS, Richard Ames, said:

“49’s has a long history of supplying high quality, market-leading content to UK and Irish bookmakers and the product range is much loved by consumers. Over recent years, SIS has successfully extended the brand worldwide and it makes perfect sense to now take the further step of acquiring the business. We have great plans for the brands and will announce shortly a range of new and extended products as part SIS’ numbers product strategy.”

While Chairman of 49’s Limited, Mike Jones, added:

“We’ve worked in partnership with SIS for the last 20 years and they are uniquely positioned to be able to further expand the 49’s brand internationally. We look forward to seeing how they build on the excellent work the team has done over the last few years to position 49’s as a leading numbers product.”

AYO.NEWS says:

Despite the gradual resumption of live sports, it’s clear that many companies have been spooked by the COVID-19 crisis, and the spectre of more waves and lockdowns, and are keen to invest in expanding their virtual and non-live sports offerings. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

888 has entered a global partnership with Betgenius, covering both in-play and pre-match content. 

Gaming and entertainment solutions provider 888 Holdings plc has partnered with Betgenius to provide in-play and pre-match content for its sportsbook brand, 888sport, globally. 

The agreement will see Betgenius provide data and pricing services for a range of major sports, and integrate the supplier’s automated same-game accumulator product, BetBuilder. 

Content provided will include live football, tennis, basketball, and volleyball pricing, with most in-play content powered by official data from more than 300 sports competitions globally. 

Commenting on the agreement SVP Head of B2C at 888, Guy Cohen, said:

“We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content.  We look forward to developing our relationship in the coming months.”

While Chief Commercial Officer at Genius Sports Group (parent company of Betgenius), Jack Davison, added:

As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”

Staying with 888 Holdings, in April the group reported a record USD $560.3M revenue for 2019. 

All original content featured on this site is © Pentagon Digital Limited, 2020

South Africa-based Kiron Interactive is set to become the first virtual sports supplier to launch in a regulated Latin American market, going live in Colombia. 

Colombian players will be able to access Kiron’s virtual games through Betplay, the online arm of Corredor Empresarial and the country’s biggest operator. 

Betplay has integrated Kiron’s BetMan Online RGS, providing a range of high-frequency betting markets across multiple virtual sports events, including football, horse racing, motor racing, table tennis, racing roulette, and others. 

Commenting on the news Kiron co-CEO, Steven Spartinos, said:

“As Colombia’s most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.”

While CEo of BetPlay, German Segura, added:

“We are thrilled that our partnership with Kiron has allowed us to be the first operator to offer virtuals in Colombia, and we have every expectation they will be an instant hit with our customers.”

AYO.NEWS says:

Virtual sports have seen a huge increase in popularity during the COVID-19 crisis, which shut down most of the world’s real-life sports. With the pandemic still raging in some regions, especially South America, and the much-feared second wave now thought to be underway in Southeast Asia, virtual sports will be in demand for some time to come. The question is, will they retain their appeal when real sports resume?

In May Kiron’s virtual sports went live with Kindred’s Unibet, significantly expanding the supplier’s reach in core European markets. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

In recent years, iGaming has been getting more and more popular. There is fierce competition not only between publishers, but also between affiliates.

In order for one company to stand out from the rest, they need to be very creative and to provide valuable, outstanding services. Today, we would like to talk about one of these iGaming companies called Oddspedia

Oddspedia is an international iGaming affiliate, and their main project focuses on sports and sport betting data – livescores, sport results, betting odds comparison and betting tools like   sure bets finder, dropping odds and others. 

Their leading project, Oddspedia.com, has received a product extension in the form of the Oddspedia Widgets. The website focuses on delivering fast live scores data and extensive odds comparison, which is now relayed to the subproduct targeted at publishers. The widgets aim to help webmasters improve user experience, provide useful information and monetize their traffic better.

An instrument to attract sports fans and grow revenue 

The idea behind these widgets is to help webmasters all around the world improve their websites by providing real time sports and sports betting data to their users. It is a comprehensive solution which is ready to use, easy to integrate, and at the same time provides an additional option to monetizing traffic. This completely eliminates the hefty requirements, knowledge and expenses needed to develop in-house, which may be impossible for smaller webmasters. All feeds and data provided by the widgets can be implemented free of charge, which makes this compelling offering an excellent choice.

The widgets receive direct benefits of the parent Oddspedia.com website – providing wide sports coverage, a great portfolio of available bookmakers and quick data serving with almost real-time updates on live score and odds information. Webmasters can choose between more than 30 sports and hundreds of leagues in 5 different languages. 

It seems clear that by utilizing Oddspedia Widgets, publishers can now easily offer valuable and entertaining information to their customers. But what kind of widgets are available exactly? 

• Odds comparison widget:  As the name suggests, the widget brings full-featured odds comparison.  Make your users happy with the help of sport and betting data from more than 70 bookmakers, presented in a very clear, easy to understand way. This is a free tool that lets your users find the best possible odds to maximize their profits from betting. 

• Match centre widget:  Perfect solution If you want to provide live score and live betting information to your users for a specific match. A lot of different sports are available, and you can customize the information until it suits your needs.This widget is great for sharing the excitement of an important match with your users or fans, and you can create dedicated pages or sections in your site for that purpose.

Both of these widgets can be configured to blend seamlessly with the design of any website and webmasters have the opportunity to choose colours, types of data and sports that they want to display. They offer a modern and attractive design combined with clean and fast code. The widgets look good on all devices, resolutions and browsers and are fully responsive. It took us only a couple of minutes to set them up during testing. When you register and configure your widget, you can just grab the embedded code and paste it in your website or platform. There is also geo-targeting available, which can make things even more personalized and relevant for each user – which in turn further enhances the user experience.

With the help of the widget’s API, and Oddspedia’s data feeds, based on JSON/XML, you can even build whole pages dedicated to different sports and show the right information to your users. Effectively making your very own odds comparison service. 

What can we expect from Oddspedia in the future?

Oddspedia’s team hinted that they are working on a new version of their website and we can expect more exciting things from their projects. They will continue developing their widgets, introducing a dropping odds and livescore widget and adding new features to existing ones.

Jeton Kodia, one of the founders of Oddspedia said:

“Oddspedia will continue to create the best possible user experience for betting customers. With our pre-match and live odds, we want to make sure that our users are getting the best possible odds on the market. Also, with all our other data, we want to satisfy sports fans in general. Our mission is to provide all the information a sports fan visiting our site might want and need, without mattering which country he is from or what kind of device he is using. We are constantly striving to be the ultimate resource of information for sport and betting fans.”

In conclusion, we can say that it seems like work never stops at the Oddspedia headquarters and their team is constantly working to provide the best possible services.

On the other hand, they are also trying to help webmasters by developing useful widgets for them, which can improve their websites, attract more users and even improve monetization.

If all this interests you and you want to find more information or even register and try these widgets, head out to widgets.oddspedia.com.