Kindred Group’s 32Red online casino brand has announced a partnership with Fast Track. 

The agreement will involve the casino integrating Fast Track’s CRM (FT CRM) platform to power its player engagement. 

Commenting on the news Head of UK Customer Marketing at Kindred, Mike Kirwan, said:

“We have had many in-depth discussions with the FAST TRACK team and have been impressed by their attention to detail and the flexibility the FT CRM platform offers. We are confident that our team will be able to further enhance our player engagement using the platform’s extensive features.”

While Co-Founder and CEO of Fast Track, Simon Lidzén, added: 

“We are looking forward to working with 32Red. They have a fantastic reputation for innovation, along with the wider Kindred Group, and we expect that they will use the flexibility we offer to their advantage with some unique custom integrations.”

Staying with Kindred, just yesterday we reported the Group has launched the “Fair Sports 4 All” project in partnership with the European Football for Development Network (EFDN). 

All original content featured on this site is © Pentagon Digital Limited, 2020