Guild Esports has formally launched, with David Beckham and Blue Star Capital as investors.
Guild is developing an esports talent pipeline in the UK, based on the traditional academy model, to enable the most promising players to receive coaching and support from industry leaders. The company is also planning to form a roster of scouts to continually find and sign the best young talent.
Headquartered in London, Guild Esports is aiming to raise GBP £25, and has so far received investments from both David Beckham, via DB Ventures, and Blue Star Capital.
The company’s management team comprises esports veterans with extensive experience of professional level playing, coaching, and media. Guild Executive Chairman, Carelton Curtis, is well-known in the industry and architect of the Overwatch League and Call Of Duty Leagues. Prior to joining Guild, he held senior esports roles at Activision Blizzard and Red Bull. His expertise complements David Beckham’s position in the world of mainstream sports to create a unique esports proposition.
Over the course of the 2020/2021 season, Guild says it intends to develop into various esports disciplines. Its first team is slated to debut in Autumn 2020, competing in popular titles like Rocket League, FIFA, and Fortnite.
David Beckham’s move into esports is described as a natural progression, given his extensive experience in developing traditional sports businesses, notably through his co-ownership of Inter Miami CF in the MLS, and his passion for enabling youth talent to achieve excellence.
London-based artist Fergus Purcell, creator of the iconic identity for skate wear label Palace, will be designing Guild’s brand and developing it for a lifestyle apparel line. Fergus has previously collaborated with high-profile fashion designers including Marc Jacobs, Paul Smith, Alexander McQueen, and music artists like 2manydjs.
Commenting on the news CEO of Blue Star Capital, Tony Fabrizi, said:
“We are very pleased to announce today’s news from Guild regarding its global launch and the association with David Beckham. The team behind Guild is incredibly strong and gives us great confidence that the company has an exciting future.”
While David Beckham added:
“Throughout my career I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future.”
AYO.NEWS says:
With so much high-profile talent and expertise already onboard, and the backing of Blue Star Capital, things are looking very promising indeed for Guild! It’s fantastic to see the company has solid plans for building a well-rounded commercial brand, while also investing in the development of UK esports talent. We’re definitely looking forward to seeing what happens with this.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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