Former Nielsen Managing Director Nicole Pike has joined market research and data analytics firm YouGov as Global Head of Esports and Gaming. 

After thirteen years with Nielsen, Pike is joining YouGov in the United States to lead the company’s growth in esports and the video game industry. 

Regarding her move, Pike said:

“I’m not sure there’s anyone who brings the same innovation and depth of insight to traditional sport analytics as YouGov does. My job is now to make sure the esports and gaming worlds get to tap into that expertise as well.

“We see the public engaging in video gaming more than ever – and as sponsors follow them, there’s a great opportunity to implement YouGov’s cutting-edge research methodologies to help craft deals that maximize the benefit for everyone. It’s exciting because I’ve seen first-hand how great data can and will help this sector grow – and we can be a big part of this.”

While Managing Director of YouGov Sport, Frank Saez, added:

“We’ve always had the tools for our esports and gaming clients, but Nicole knows better than anyone else how the sector can use them – and how we can uniquely develop them for the industry.”

Pike joined Nielson as an Associate Manager for Custom Games Research back in 2007,  was promoted to Managing Director of Nielsen Esports at the start of 2018, and finally ended up as Managing Director of Nielsen Esports, Games, and SuperData. 

AYO.NEWS says:

After being so instrumental in developing Nielsen’s presence in the esports and video gaming space, we’re sure Pike will be an extremely valuable asset to YouGov as it strives to tap into the world’s fastest growing sectors. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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