The Swedish Gambling Authority (SGA) has launched a campaign to promote its Spelpaus.se self-exclusion service.
Spelpaus.se has been running since the re-regulated Swedish gambling market launched on 1 January 2019, but the SGA says not enough players are aware of the service, especially considering the ongoing COVID-19 crisis.
The new campaign, which features seven different messages, spans television, websites, and social media, and will run for at least four weeks.
Discussing the campaign SGA communications manager, Anders Sims, said:
“After just under a year, half of all players knew about Spelpaus.se. It’s good, but not good enough.
“With this investment, we mainly want to inform that Spelpaus.se exists, but also pay attention to people of different behaviours that can be a sign of gambling problems, for example that you are playing in secret.”
The awareness campaign comes as Swedish-license holders are fighting against planned new restrictions, including a SEK 5,000 weekly deposit limit for online casino games and slots, and a set time limit, which are set to come into force on 2 July and last until the end of 2020.
AYO.NEWS says:
Only last week the ongoing Swedish drama took another turn, with local media reporting Minister for Public Administration, Ardalan Shekarabi, had been accused of lying about an increase in online gambling during the COVID-19 crisis to gain support for the emergency restrictions.
Given that the COVID-19 crisis itself seems to be subsiding, at least as far as the first wave of infections is concerned, it seems ludicrous that the emergency restrictions are still set to be introduced in July. Again, it just confirms our suspicions that the whole thing is actually ideologically motivated, with anti-gambling politicians like Shekarabi taking advantage of the crisis to damage the industry.
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