US-based esports organisation Team Vanish has announced a partnership with audio tech brand DTS.
The collaboration is set to last one-year and will see players at the Fortnite-focused organisation receive DTS audio products, and the Team Vanish brand promoted through global DTS events and content.
Though DTS is no stranger to esports, and is currently holding a DTS Invitational Series tournament for VALORANT, has previously hosted streamers at its DTS Stream Studio, and is partnered with tournament operator DreamHack, the deal with Team Vanish is the first time it has directly sponsored an esports team
Discussing the partnership Senior Director of Digital Marketing for Xperi, parent company of DTS, Sam Keene, said:
“For the last year, DTS has been hyper-focused on elevating audio in gaming, and partnering with Team Vanish is a great opportunity to continue to expand that objective.
“Their roster of players and creators provides our engineers deeper insights into what audio changes make the biggest impact on in-game and competitive scenarios, and we’re thrilled to bring this value to our customers and ultimately consumers everywhere!”
While Co-owner of Team Vanish, RJ “Pieces” Salmon, added:
“DTS just gets it. Partnering with a company that understands not only the gaming industry, but also specifically the esports space, was hugely important to us.
“We didn’t want to work with the first company that showed interest; it was important to us to be strategic about who we partnered with to ensure our continued growth is influenced by people we respect and can confidently collaborate with. DTS is all of that and then some. They have been amazing from the get-go, and we look forward to seeing where this partnership takes us.”
Despite only launching in 2019, Team Vanish has already started making a name for itself in Fortnite, and has recently put together a VALORANT roster.
AYO.NEWS says:
Considering DTS’ target market, a strong presence in esports obviously makes a lot of commercial sense. It is perhaps a little surprising they picked such a new and relatively small organisation for their first team partnership – but it is a big vote of confidence for Team Vanish.
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