Riot Games has announced Taiwan-based CTBC Bank as an official partner of the Pacific Championship Series (PCS). 

The three-year deal will see the privately-owned Taiwanese bank support the PCS as it expands operations beyond Taiwan, integrating new broadcast facilities in Thailand and Singapore.  

The PCS was formed in September 2019, through the merger of the League of Legends Master Series (LMS) and League of Legends Southeast Asia Tour (LST), and is operated through a partnership of Riot Games, FunPlus Esports, and Garena. 

Discussing the partnership Head of Esports at Riot Games Southeast Asia, Chris Tran, said:

“CTBC Bank’s commitments to integrity, innovation and care for their customers directly echo the driving principles of the PCS. We’re thrilled to team up with them on this groundbreaking partnership, which will provide meaningful and long-term value to our fans. We couldn’t be more excited to build the future of League of Legends esports in the region together.”

While President of CTBC Bank, James Chen, added:

“The global gaming market is growing rapidly, and supporting esports in the region is one of the key ways that we’re getting a better understanding of younger customers and their needs. Our long-standing commitment to technology and innovation has driven us over the past few years to launch products and services like LINE Pay credit cards and a redesigned online banking site and mobile app.

“Now, through this long-term partnership with Riot Games and the PCS, we aim to continue cultivating Southeast Asian markets and to become one of the region’s most influential financial brands.”

AYO.NEWS says:

We’re seeing more and more banking and financial services businesses wake up to the fact esports offers one of the few effective conduits to reach the critical younger generations – who simply aren’t exposed to traditional media advertising any more. 

Just last week MAD Lions announced imagin as its official financial sector partner, while in May Astralis Group named banking app Lunar as its latest partner. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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