Retention-as-a-Service platform Enteractive has partnered with SuprNation. 

The collaboration is aimed at activating NRCs and NDCs, and reacquiring lapsed or dormant player accounts across the brand portfolio, including flahship VoodooDreams.com and mobile-optimised casino, Duelz.com. 

By integrating the (Re)Activation Cloud platform, SuprNation will retain Enteractive’s skilled agents to engage in one-on-one conversations with players by phone, providing a personalised service that perfectly fits the SuprNation brand culture. Enteractive says the collaboration will drive more customer deposits and boost the company’s bottom line through re-activation of stalled registrations and lapsed player accounts.

Discussing the news Casino Manager of SuprNation, Rasmus Hammar, said:

“With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity. Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.” 

While Enteractive founder and CEO, Mikael Hansson, added:

“SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand.  Our agents are super excited about bringing players back to this iGaming trailblazer!”

AYO.NEWS says:

With cost of acquiring players increasing it’s clearly more important than ever for operators to retain existing customers and reactivate lapsed accounts. Enteractive stands out in that it is using the human touch – something that seems to resonate with customers who face an ever more automated world. 

Only last week Hero Gaming integrated Enteractive’s (Re)Activation Cloud, while earlier in the month the company launched a localised version for the Japanese market. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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