Betsson has announced plans to launch online sports betting in the US state of Colorado, after entering an agreement with Dostal Alley Casino. 

Expected to launch in the first half of 2021, it will mark the operator’s US online sports betting debut. The partnership with Dostal Alley Casino covers an initial period of ten years. 

Discussing the news CEO and president of Betsson AB, Pontus Lindwall, said:

“I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US.

“We have followed the development in the US closely since the possibility of a repeal of PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”

While CFO of Dostal Alley Casino, CinDee Spellman, added:

“As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”

Betsson has been finding the going tough in Europe recently, especially the problematic re-regulated Swedish market, with its full-year revenue for 2019 down 5% year-on-year to SEK 5.16 billion, and operating income tumbling 38% to SEK 865 million. 

On May 1st 2020, Colorado became the 18th US state to legalise online sports betting. With almost six million residents, the state is a wealthy tech and sports hub, so offers a potentially lucrative market for betting operators. 

AYO.NEWS says:

Like so many other sports betting and casino operators, Betsson is slowly but surely shifting attention across the Atlantic, realising the vast potential of the regulated US state markets. Of course, the sports betting side of things will likely be affected by COVID-19 for some time yet, with further waves of infection and lockdowns increasingly likely over the coming months, and maybe even years. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020