The operator of the Stoiximan and Betano gambling brands has announced it is rebranding to ‘Kaizen Gaming.’

According to the company, the term ‘kaizen’ is a Japanese business philosophy involving small incremental improvements in quality and efficiency, and better reflects its culture. 

Kaizen Gaming will operate the Stoiximan brand in Greece and Cyprus, and the Betano brand in Germany, Portugal, Romania, and Brazil. 

Stoiximan was founded in 2013, and in April this year Athens-listed OPAP became the majority shareholder in the Group’s assets. 

Discussing the rebrand Co-Founder and CEO of Kaizen, George Daskalakis, said:

“This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution.

“We aim to continue in the same way in which we set off, creating “made in Greece” innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience. This is Kaizen.”

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