ESL has announced GG.Bet will be its official global betting partner for select Counter-Strike: Global Offensive and Dota 2 tournaments. 

The partnership with the Curacao-based esports bookmaker will cover all ESL One and Intel Extreme Masters (IEM) tournaments for the rest of the year, plus the ESL Pro League Seasons 11 and 12. 

In addition to providing odds for matches, GG.Bet will be running a prediction segment during broadcasts featuring stage talent discussing possible match outcomes, and analysing data from the bookmaker. 

Discussing the partnership SVP of Global Brand Partnerships EMEA at ESL, Stephan Schroeder, said:

“GG.Bet have been true supporters of major ESL tournaments and we are delighted to take our partnership to the next level. We are always looking for ways to further improve the tournament experience and our global partnership will open up new and exciting opportunities for esports fans.”

While CMO of GG.Bet, Richard Collins, added:

“We are proud to become ESL’s global betting partner for some of the world’s biggest esports tournaments. In partnership with ESL, we’ll be able to offer enhanced betting and predictive offerings to fans all around the world!”

AYO.NEWS says:

Given that GG.Bet previously supported March’s Season 11 of ESL Pro League Europe and North America, it seems the operator is happy with its return on investment – which was no doubt boosted by the COVID-19 lockdowns and subsequent boom in esports betting. And, with esports continuing to explode, we expect to see another successful partnership. 

Staying with ESL, a couple of weeks ago the tournament organiser announced the appointment of Patricia von Halle as Director of Consumer Marketing.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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