Aussie organisation Chiefs Esports Club has partnered with telecommunications company Optus. 

The year-long agreement will see the Chiefs’ rosters use Optus internet connections for streaming and content creation, and the organisation will be helping the telecoms company develop gaming products and services. 

Discussing the collaboration Head of Marketing at Optus, Mel Hopkins, said:

“We’re excited to be adding The Chiefs to our esport sponsorship portfolio. As a major partner to The Chiefs, we will be working to expand our offering to Australian gamers and the team will play an instrumental part in our strategy moving forward.

“Our Optus network will underpin the rapidly growing esports segments, providing a reliable platform to keep gamers connected and play online successfully. We look forward to working with the Chiefs and confirming our introduction into the gaming sector.”

While CEO of Chiefs Esports Club, Nick Bobir, added:

“We couldn’t ask for a better partner in Optus. Gamers know how important a high speed and reliable internet connection is and need a provider they can trust. Through this partnership we will be able to assist the development of Optus products tailored to Australian gamers to optimise their gaming experience.

“This partnership reflects Optus’s continued support of the development of esports & gaming in the ANZ region and ensures they have a direct link to The Chiefs professional players & creators for feedback on how to make their products and services better tailored to our industry.

“Optus will be supporting our continued community events. These will allow our fans to get hands-on with Optus’ new products to test them out for themselves. Keep your eyes on our socials for ways to get involved.”

Opus isn’t a strange to esports, having partnered with both Legacy Esports and META High School Esports during 2019. 

Chiefs Esports Club currently fields rosters in League of Legends, Call of Duty, Counter-Strike: Global Offensive, Rocket League, Fortnite, and Street Fighter V, and has commercial partnerships in place with AOC, Bond University, HyperX, L’Oréal Paris Men Expert, Marvel, Menulog, Mwave Australia, and Red Bull. 

Our level up continues 😎 Welcome @Optus as The Chiefs’ Official Telecommunications Partner.

Read >> https://t.co/Ny0jB04FEU pic.twitter.com/deA43fwGV1

— The Chiefs (@ChiefsESC) July 15, 2020

AYO.NEWS says:

It seems obvious that any mainstream telecoms company now needs to be growing a presence in esports and video gaming, so this deal is a logical step for Optus, and we’re sure it will be useful for the Chiefs. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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