Brazilian Twitch streamer Baiano has been signed as a brand ambassador by online bookmaker Betway. 

Baiano is an ex-pro League of Legends player whose career spanned more than five years. Now he is a popular Twitch streamer, regularly broadcasting gameplay and watch parties for major tournaments. He has more than 250K followers on Twitch, and racked up almost three million channel views over the past 30 days. 

The streamer has been collaborating with Betway since the start of 2020, but will now create bespoke content, promote responsible gambling messages, and grow brand awareness through his streams and social media. 

Commenting on the news Head of Esports at Betway, Adam Savinson, said:

“Baiano captivates audiences with his personality and entertaining gameplay; he is a fantastic addition to the Betway Team. The Brazilian esports community is thriving and we are proud to continue our support of it over the coming months.”

AYO.NEWS says:

As esports betting explodes in popularity, we’re seeing more mainstream betting operators sign players and streamers as brand ambassadors. Just last week Parimatch appointed Counter-Strike legend Daniil “Zeus” Teslenko as its first esports brand ambassador. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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