South Korea-based T1 Entertainment & Sports has expanded its streaming deal with Twitch to include all of its players and content creators. 

Previously the partnership between T1, a joint venture between SK Telecom and Comcast Spectacor, and Twitch had focused on its League of Legends team only. However, the new expanded multi-year agreement covers all of T1’s talent. 

In January this year, T1 Esports & Entertainment inked an exclusive apparel partnership with global sportswear giant Nike, and has since announced deals with Logitech G, Samsung, Hana Bank, and BMW (in a deal alongside Cloud9, G2 Esports, Fnatic, and FunPlus Phoenix). 

In May, the organisation also announced an investment in Los Angeles-based esports analytics startup Mobalytics. 

In addition to League of Legends, T1 fields teams in Apex Legends, Hearthstone, PUBG, Overwatch, Fortnite, Dota 2, Super Smash Bros Ultimate, Valorant, and FIFA Online 4. 

AYO.NEWS says:

With Twitch feeling the pressure from other streaming platforms, securing a multi-year deal with an organisation as big as T1 must be something of a relief. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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