Las Vegas-based gambling company GameCo has launched esports and skill-based iGaming betting brand iGameCo.

According to the company, iGameCo will provide three offerings: skill-based iGaming, freeplay gambling, and esports betting – all available for regulated domestic and international mobile casinos and sportsbooks. 

Tailored specifically for the North American sports betting market, iGameCo’s full-service esports betting solution combines an esports data platform, developed by German data provider GRID, with a desktop and mobile front-end offering odds and trading. 

Discussing the launch CEO and Co-founder of GameCo, Blaine Graboyes, said:

“iGameCo is the culmination of years of research and development in combining video games and esports for regulated casinos and we’re proud to bring our leadership in land-based Video Game Gambling to digital casinos and sportsbooks. 

“We invented the first-ever skill-based games for retail casinos and now we’re expanding the category to bring this experience to regulated gaming markets worldwide, providing casinos with the products to attract and monetize the next generations of customers.”

GameCo has also been granted a Casino Service Industry Enterprise License by the New Jersey Division of Gaming Enforcement, allowing it to offer its portfolio of products and services, including esports betting, to New Jersey casinos and sportsbooks. 

The company is now licensed in more than 25 jurisdictions across North America and Europe. 

AYO.NEWS says:

GameCo has been a trailblazer in merging true video gaming with gambling in the land-based sector, so offering an online esports betting solution seems like a logical progression. We’ve got a feeling more traditional iGaming companies will start following GameCo’s lead as they try to engage Millennials and Gen Zs. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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