Ukrainian esports organisation Natus Vincere has announced a partnership with Chinese streaming platform HUYA.

The two-year agreement covers Na’Vi’s Counter-Strike: Global Offensive (CS:GO) player streams, broadcast to the Chinese market. In addition to Egor “flamie” Vasilyev, Aleksandr “s1mple” Kostyliev, Denis “electronic” Sharipov, Kirill “Boomb14” Mikhailov, and Ilya “Perfecto” Zalutskiy, from Na’Vi’s main CS:GO roster, it also includes Junior players Alexey “Topa” Topchienko, and Eugene “Aunkere” Karyat.

Commenting on the news Natus Vincere CEO, Yevhen Zolotarov, said:

“The negotiations with HUYA started a long time ago and I am glad that today they were completed. We are starting a partnership that will allow Na’Vi to reach the largest and, more importantly, the most active audience in the world. It’s great that Na’Vi is getting closer and becomes more open to the Asian fans of our club.”

Natus Vincere currently fields teams in CS:GO, Dota 2, Rainbow Six, Apex Legends, PUBG, and Fortnite, and has commercial partnerships in place with brands including Monster Energy and Logitech G. 

AYO.NEWS says:

HUYA has been making an effort to partner with more non-Chinese esports organisations recently – reflecting the growing demand for international action in the world’s biggest esports market. 

In July, HUYA announced partnerships with North American esports organisation Dignitas, and with Latin American esports event organiser Live Media, while in July the streaming platform extended its existing deal with Team Liquid, and entered a new partnership with European organisation Team Secret. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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