Bayes has closed a $6M USD funding round, attracting investment from Pohlad Family investment group, Fertitta Capital and Sony Innovation Fund.

The company says it will use the new capital to further expand the data and content offering on its platform, and to develop new features to benefit both data suppliers and consumers.

Formerly known as DOJO Madness, Bayes turned profitable in 2020, driven by significant continued revenue growth year-over-year. The substance of the company’s activities is formed by Bayes Esports, which was founded in 2019 in partnership with Sportradar and Shadow.GG – the professional esports analytics and visualisation suite. 

Over the past year, the company has secured significant data partnerships with the likes of ESL and Riot Games. 

Commenting on the news Co-Founder and Managing Director of Bayes, Jens Hilgers, said:

“With our two business units, we are able to provide a never-seen-before depth of data when it comes to professional esports tournaments and matches globally. This provides a great starting point for the creation of new services and products leading to greater entertainment offerings for the esports fans and community.”

While Bayes investor Charlie Pohlad added: 

“The collection, refinement and distribution of esports leagues’ data, combined with the provision of products on top of it, is necessary to further professionalize the esports ecosystem and grow the overall market. 

“We have high conviction in the Bayes team, and believe that Bayes’ technology and esports data platform represent the best solution for all stakeholders to advance the industry at large.”

AYO.NEWS says:

With capital thin on the ground at the moment due to the ongoing COVID-19 economic woes, securing an investment like this is a massive vote of confidence in Bayes, and shows that, despite all the doom and gloom out there, esports still offers real opportunities. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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