Danish esports tournament organiser BLAST has entered a deal with blockchain company Hdac Technology. 

The partnership will see Hdac Technology branding featured throughout the BLAST Premier Country-Strike: Global Offensive circuit – including the Fall Series, Showdown, and Finals – in addition to content and giveaways. 

‘The Economy Play’, a broadcast integration featuring analysis of economy rounds, dissecting how teams choose to spend money on weapons, will also be sponsored by the blockchain company. 

Discussing the partnership Commercial Director for BLAST, Leo Matlock, said:

“BLAST and Hdac share a passion and focus on innovation and technology, which makes this partnership the perfect fit. In esports, our key audience are naturally more attuned to new technologies and pioneering industries – making them more open minded to the world of cryptocurrency and blockchain.

“We look forward to developing our partnership and are excited to see what can be achieved by bringing blockchain technology into the world of esports and Counter-Strike.”

While Senior Director for Hdac Technology, Hyun Jun Shin, added:

“We’re really excited to partner with BLAST and have a chance to collaborate on various unique pieces of content for the esports and gaming community, who are very tech savvy and open to investment in cryptocurrency. 

“As a proactive blockchain company who are invested in the esports industry including sponsoring the G2 Esports team, we are looking forward to engaging with the global audience.”

Hdac Technology is based in Zug, Switzerland (aka ‘Crypto Valley’), and the company also has a branch in Seoul, South Korea. Its platform, RIZON, combines blockchain with other core tech including IoT, Cloud, and Big Data, to provide a decentralised platform that meets a variety of needs. 

Specifically, RIZON optimises performance through its new ‘Friday Consensus’ system, providing fast general purpose WASM-based smart contracts, and human readable ID’s, SDK, and chain customisation. 

AYO.NEWS says:

Yep, we absolutely agree with Leo and Hyun, those involved in the esports scene tend to be very enthusiastic about the blockchain world too, so this seems like the perfect partnership, and we’re sure it will inspire other esports organisations to partner with blockchain and emerging tech companies. 

Staying with BLAST, last week the company announced its entry into Riot Games’ VALORANT, with a planned Ignition Series tournament for the title. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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