Online casino operator Twin has announced Bruce Buffer, ‘the voice of MMA’, as its new brand ambassador. 

As a sports and entertainment announcer, Buffer is best-known as the “Voice of Mixed Martial Arts”, and has been announcing UFC and other events since 1996 – including in front of a record 23 million viewers in Brazil at UFC 142. 

Buffer is also known for his Las Vegas style, is a skilled poker player, having played many of the world’s top professionals, and even has his own successful slot game, It’s Time!!

Commenting on the news CMO at Twin, Rui Barroso, said:

“At Twin, we could not be more delighted to have Bruce on board as our brand ambassador, knowing he will uphold and reflect the qualities of our brand, as we continue to grow at a thrilling rate. 

“We could not think of anyone better to represent us across all of our markets. Now more than ever is an exciting time to play with Twin, with plenty of unique Bruce Buffer promotions coming up and of course, some amazing exclusive giveaways.”

Over the summer, Twin has integrated several providers including ELK, and launched its brand in Sweden. Twin.com now offers 27 different game providers and more than 20 payment options. 

AYO.NEWS says:

With competition among online casino and sportsbook operators getting more intense by the day, and most product offerings (and branding) being extremely similar and easily confused with each other, high-profile brand ambassadors offer one of the few effective ways to differentiate brands – so it’s no surprise we’re seeing more and more operators enlist them. 

Staying with brand ambassadors, earlier today we reported that former England international cricketer, Kevin Pietersen MBE, had extended his partnership with global betting brand Betway until 2023.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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